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Wiley International Development: Technology

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Jason Marcuson

on 29 September 2016

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Transcript of Wiley International Development: Technology

Wiley Technology International Development
Wiley Technology Publishing
Leverage Our Strengths
- For Dummies, Sybex, Wrox, Visual

- Massive content library

- Career roadmap

- Job preparation

- IT Certification

- Industry partnerships

- Global organization

Meet the ID Team
Lowri Gregg - Business & Leadership
Jason Marcuson - Technology
Aziz Tayyebi - Finance & Accounting

ID Management Team
Reed Elfenbein, SVP ID
Philip Kisray, VP ID
Vikas Gupta, Managing Dir, Wiley India
Bruce Spatz, VP Strategic Dev, GE
Jay Flynn, VP Marketing & Digital Product Mmgt, GR
Christine Dunn, Director ID PD
Steve Rago, Dir Corporate Development
Tony Lucia, VP Technology GE & PD
TBD, Dir of Commercial Support, ID
I.D. Charter & Strategy
Champion the development of Wiley’s business in high growth and emerging markets.

Determine which investments in recommended initiatives will deliver the best growth opportunities aligned with Wiley’s business strategies.

Expand account base, build sales revenue and profitability into new emerging global markets.

Work closely with our global product development and local sales teams to create and sell global and regionally appropriate test prep, professional certification, and workplace learning solutions for job seekers and job keepers in high growth and emerging markets.

Key ID regions and countries: Brazil, CEECA, CSA, India, MENA, and key Asian countries such as China, Indonesia, Malaysia, the Philippines and Taiwan.

Within these markets our primary channels are governments, institutions, corporates, and training providers.

- Gateway to EMEA

- Maker

- Digital literacy

- Cross Knowledge
UK Tech
- University adoptions

- Preparatory Year Program

- Foundational IT Curriculum

- Gateway to certification
GCC/MENA
- Digital Literacy

- Certiport

- IC3 & ICDL certification

- Training providers/resellers
Africa
India
- Connect Wiley India with US & UK

- Digital learning partners

- Wrox IT Training - Certification Program
Our Communities
33M IT Professionals Worldwide
- Enter the market

- Support Hegel

- Build partnerships

- Portuguese translations

- Training market

- Project Rainbow,
IT Certification
Brazil
- Spanish translations

- CompTIA

- Mexico (Spanish)

- Caribbean (English)
LATAM
China
Indonesia
Malaysia
Philippines
Taiwan
Asia
APAC
= Asia Pacific
BRIC
= Brazil Russia India China
CEECA
=

Central & Eastern Europe Central Asia
CSA
= Central & Southern Africa
EMEA
= Europe Middle East Africa
GCC
= Gulf Cooperation Council
LATAM
= Latin America
MENA
= Middle East North Africa
Global Regions Key
IT & Network Admins
Data Scientists, Analysts
Coders
Designers & Creatives
Certification Seekers
Security Professionals
Makers

Literacy Rate by Country
Wiley PD Tech Priorities
Digital Literacy
Kids & Coding
IT Career Roadmap
IT Certification/Big Data
Business Development Partnerships
Translations
Modular Content
Menu of Offerings
Jason Marcuson
May 2014

% of Individuals Using the Internet
CEECA
Turkey
Poland
Russia
Kazakhstan
Full transcript