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Persuasive Appeals/Techniques

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Transcript of Persuasive Appeals/Techniques

Persuasive Appeals and Techniques

Modes of Persuasion
There are
3
persuasive appeals:
Ethos
,
Logos
and
Pathos

Authors of a persuasive piece may use up to two of these to make emotional appeals, build credibility and use logic to convince the audience that their perspective is true.
Examples in literature:
Decide which appeal is being used in each one:
Pathos (emotional)
Logos (logic)
Ethos (ethics)
Loaded Language
Why use persuasive writing techniques?
Using these persuasive techniques in your writing will help to engage the audience, improve your argument and show support for your claim.
Pathos
attempt to evoke an emotional response in the audience.
sometimes it is a positive emotion like happiness.
other times it is a negative emotion such as sadness, pain or guilt.
Logos
Ethos
appeals to credibility/trust
“Our expertise in roofing contracting is evidenced, not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.”
“All men are mortal.
Socrates is a man.
Therefore, Socrates is mortal.”
--Aristotle
“The free bird thinks of another breeze
and the trade winds soft through the sighing trees
and the fat worms waiting on a dawn bright lawn
and he names the sky his own

But a caged bird stands on the grave of dreams
his shadow shouts on a nightmare scream
his wings are clipped and his feet are tied
so he opens his throat to sing.”
--Maya Angelou
appeal to emotion
appeal to logic/ reason
gives you the evidence and statistics you need to fully understand what the issue is
tells you exactly what the issue is
author/speaker convinces you that they can be trusted
uses personal branding, is presented confidently, and uses credible sources to get information
The credibility of the writer relies on his/her authority on the subject matter as well as how much he/she is liked and deemed worthy of respect.
This is an example of a
persuasive
advertisement.

The product (Clash of Clans) uses many persuasive techniques to get the audience to want to download their game.
What might persuade you to buy the game?
Why do WRITERS use persuasive techniques?
convince readers about an issue
How do they do this?
appealing to your emotions and values
using powerful language
ETHOS
LOGOS
PATHOS
Words with strongly positive or negative connotations to stir people's emotions
The sinister fisherman's suspicious smile frightened the innocent children. These uncommunicative strangers seemed unwilling to speak to us, hiding behind the language barrier.
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