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Ben and Jerry's BUS 365
Transcript of Ben and Jerry's BUS 365
Ben & Jerry’s is founded on and dedicated to a sustainable corporate concept of linked prosperity. Our mission consists of 3 interrelated parts:
To operate the Company in
a way that actively recognizes
the central role that business
plays in society by initiating
innovative ways to improve
the quality of life locally,
nationally and internationally.
To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.
To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees.
Sustainable Competitive Advantage
Pints: $4 to $5
Ice Cream Bars: $2 to $3.50
Mini Cups: $1 to $2.50
Triple Bottom Line
Strong customer loyalty
Short Life-Cycle on certain flavors
Minimal Advertising efforts & budget
New Franchise Locations
Rising costs for frozen products
Competitors i.e. Haagen Dazs
Flavors often Follow Political Movements or Popular Culture
Get back what you give out
34 countries distributed in the Americas, Europe, Asia, Australia
Income, Gender, Age
"Hippy" state of mind
Children and families
School and College students
Strong Customer Loyalty
Widely Known Image
Subsidiary of Unilever
Suspected Revenue of $300-500 Million
Haagen Dazs $750 million revenue