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Shaping Public Opinion

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by

Emily Schrader

on 28 July 2016

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Transcript of Shaping Public Opinion

Putting it in Context
In the past few years, social media telling Israel's story has exploded unofficially and officially.
How it's been done before
Why is the below significant?
Doing it yourself
Israel in an Internet Age
How the conversation on Israel has changed through social media
Getting the right message
What's the point?
Thousands of voices are on social media so why does mine matter?
Social media's strength is also it's weakness
The Positive is the Negative
Media Bias
Where are we today?
Operation Protective Edge
Pillar of Defense
Facebook
Pros
Instagram
Pros
Twitter
Pros
Example: bad message
Example: good message
Positive vs. Negative balance
It's okay to love Israel
You empower those around you when you share
Bandwagon effect is only magnified by social media. When Israel faces this online, you speaking up can make all the difference.
Actual Headlines About Israel
The Independent, August 20, 2011
International Pressure
For what?
Using these tools to advocate for Israel can help you:
Organize for events and build a base
Educate your peers about the Middle East
Act as a check on (and even interact with) the media
Impact in real-time decisions about important issues like BDS on campus
Show others that there are pro-Israel voices
Expand your writing skills

Anti-Israel Activism in Social Media
BDS Activism
Bad Message
Good Message
Be our friend!
Emily Schrader
StandWithUs, Social Media Director
emilys@standwithus.com

StandWithUs
@StandWithUs
StandWithUs
StandWithUs
StandWithUs
StandWithUs
Pros
Cons
Instant
Media watches
Easy
Pictures, Video
Mobile and Web
Mass movement
140 characters
Real Time
High maintenance
Tips
Cons
Tips
Information overload
Reliability
Mobile and Web
Most widely used
Personal touch
Videos, live stream, photos, text unlimited
Low maintenance
Good for engagement
Cons
Can show different sides of Israel
Hashtags
Unlimited photos +space
Fastest growing platform
Longer videos can show a lot
Like rockets
Limited video space
Mobile only
Not a debate platform
Tips
Cons
Unlimited Content
Widely used
Room for explanation
Resources
Oversaturated
No sharing
Need content
Tips
Pros
Cons
Shares video and pictures
Growing massively
Young audience
Add to story (24 hours)
Filters
10 seconds
Challenging to grow
Young audience
Not a debate platform
Tips
Swearing
Racism
False Information
Poor Taste
Pros
Cons
6.5 seconds (view more option)
Ability to edit/time lapse
Growing
Young audience
Tags and communication
Only 6.5 seconds
Not as popular yet
Tips
Highly anti-Israel
Highly moderated
Opportunity to engage
Opportunity to index good articles about Israel
Highly anti-Israel
Blog format with space for photos, and text
Numbers are low
Social Media is an unchecked magnifying glass for all press, and all current events - even your own.
Snapchat's #TelAvivLive
Others:
Google +, Pinterest, Blogging
And Even Today
Your Turn

Take 5 minutes to write your own post or tweet about one of the following myths frequently heard on campus:
Israel is an apartheid state
Israel is committing genocide against Palestinians
Israel doesn't want peace
Periscope
Pros
Showing Israel LIVE
Interact with viewers
Links to Twitter
Gain followers fast
Ability to block
Cons
Haters
LIVE, mistakes happen
Reliable connection
Tips
Full transcript