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Shaping Public Opinion
Transcript of Shaping Public Opinion
Social media is a tool to tell Israel's story unofficially and officially.
How it's been done before
Why is the below significant?
Doing it yourself
Israel in an Internet Age
How the conversation on Israel has changed through social media
Getting the right message
What's the point?
Thousands of voices are on social media so why does mine matter?
Social media's strength is also it's weakness
The Positive is the Negative
Where are we today?
Operation Protective Edge
Pillar of Defense
Example: bad message
Example: good message
Positive vs. Negative balance
More people see the truth when you engage.
You empower those around you when you share
Bandwagon effect is only magnified by social media and Israel is outnumbered.
You speaking up can make all the difference.
Actual Headlines About Israel
Using these tools to advocate for Israel can help you:
Organize for events and build a base
Educate your peers about the Middle East
Act as a check on (and even interact with) the media
Impact in real-time decisions about important issues like BDS on campus
Show others that there are pro-Israel voices
Expand your writing skills
Anti-Israel Activism in Social Media
Be our friend!
StandWithUs, Digital Director
Mobile and Web
2:20 minute videos
Teens not active
Mobile and Web
Most widely used
Videos, live stream, photos, text unlimited
Source of news
1 Min Video
1 minute video
Room for explanation
Shares video and pictures
Add to story (24 hours)
Not a debate platform
Opportunity to engage
Blog format with space for photos, and text
Numbers are low
Social Media is an unchecked magnifying glass for all press, and all current events - even your own.
Google +, YouTube, Pinterest, Blogging
And Even Today
Take 5 minutes to write your own post or tweet about one of the following myths frequently heard on campus:
Israel is an apartheid state
Israel is committing genocide against Palestinians
Israel doesn't want peace
Interact with viewers
Links to Twitter
Gain followers fast
Ability to block
LIVE, mistakes happen
Incitement to violence
Should I comment?
Know your audience
hint: it's not who you're responding to!
Know the platform: algorithms
Know when to get out.
When in doubt, comment like and share!