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Shaping Public Opinion

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by

Emily Schrader

on 24 June 2018

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Transcript of Shaping Public Opinion

Putting it in Context
Social media is a tool to tell Israel's story unofficially and officially.
How it's been done before
Why is the below significant?
Doing it yourself
Israel in an Internet Age
How the conversation on Israel has changed through social media
Getting the right message
What's the point?
Thousands of voices are on social media so why does mine matter?
Social media's strength is also it's weakness
The Positive is the Negative
Media Bias
Where are we today?
Operation Protective Edge
Pillar of Defense
Facebook
Pros
Instagram
Pros
Twitter
Pros
Example: bad message
Example: good message
Positive vs. Negative balance
More people see the truth when you engage.
You empower those around you when you share
Bandwagon effect is only magnified by social media and Israel is outnumbered.
You speaking up can make all the difference.
Actual Headlines About Israel
International Pressure
For what?
Using these tools to advocate for Israel can help you:
Organize for events and build a base
Educate your peers about the Middle East
Act as a check on (and even interact with) the media
Impact in real-time decisions about important issues like BDS on campus
Show others that there are pro-Israel voices
Expand your writing skills

Anti-Israel Activism in Social Media
BDS Activism
Bad Message
Good Message
Be our friend!
Emily Schrader
StandWithUs, Digital Director
emilys@standwithus.com

StandWithUs
@StandWithUs
StandWithUs
StandWithUs
StandWithUs
StandWithUs
Pros
Cons
Instant
Media watches
Easy
Pictures, Video
Mobile and Web
Mass movement
280 characters
2:20 minute videos
Real Time
High maintenance
Tips
Cons
Tips
Teens not active
Information bubble
Mobile and Web
Livestreaming
Most widely used
Videos, live stream, photos, text unlimited
Low maintenance
Source of news
Cons
1 Min Video
IGTV
Hashtags
Stories
Livestreaming
1 minute video
Mobile only
Tips
Cons
Unlimited Content
Widely used
Room for explanation
Resources
Oversaturated
No sharing
Need content
Square videos
Tips
Pros
Cons
Shares video and pictures
Growing massively
Young audience
Add to story (24 hours)
Filters
Young audience
Not a debate platform
Tips
Swearing
Racism
False Information
Poor Taste
Highly anti-Israel
Highly moderated
Opportunity to engage
Highly anti-Israel
Blog format with space for photos, and text
Numbers are low
Social Media is an unchecked magnifying glass for all press, and all current events - even your own.
Explicit Antisemitism
Others:
Google +, YouTube, Pinterest, Blogging
And Even Today
Your Turn

Take 5 minutes to write your own post or tweet about one of the following myths frequently heard on campus:
Israel is an apartheid state
Israel is committing genocide against Palestinians
Israel doesn't want peace
Livestreaming
Pros
Showing LIVE
Interact with viewers
Links to Twitter
Gain followers fast
Ability to block
Cons
Haters
LIVE, mistakes happen
Reliable connection
Tips
Incitement to violence
ENGAGE!
Should I comment?
Know your audience
hint: it's not who you're responding to!
Know the platform: algorithms
Know when to get out.
When in doubt, comment like and share!
Full transcript