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Edina Realty Presentation
Transcript of Edina Realty Presentation
Jennifer and Andy pride themselves in their responsive service and professional service and professional expertise, while striving to meet the specific needs of each client. You can count on Jennifer and Andy. They will lend knowledge of the market to help clients make informed decisions and provide sound advice to guide you through the transaction. They listen, inform, and work to develop open lines of communication throughout the transaction. National Association of Realtors & Minnesota Association of Realtors
Minneapolis Area Association of Realtors
Member of the Collaborative Law Institute
Panel Member on the MN Realtors Board of Ethics and Professional Standards
Member of Minneapolis Chapter of Yo-Pro (real estate professional networking)
Lake Minnetonka Conservation District Bay Captain
Member of Edina Realty's Exceptional Properties Group 6 X -"Super Real Estate Agent" Mpls/St. Paul Magazine
2007, 2008, 2011 Edina Realty President’s Circle
2009, 2010 Edina Realty Master’s Circle
Certified Home Stager
Certified Short Sale Specialist Since the day we became business partners, we knew one thing…that the only way we could build a successful real estate business, at Edina Realty, was to operate it with integrity.
To us this means: 1. We live up to our promises
2. Maintain uncompromising integrity and honesty
3. Put our clients first, thereby meeting their needs and keeping their best interests in mind
4. Have a passion for delivering customer service with prompt communication
5. We offer expertise, information and resources to enhance the experience
6. We work in a responsible and collaborative manner with one another, our clients, the real estate industry and local communities
7. We love to compete and believe that competition brings out the best in us We aren’t about simply selling clients a property or a home, we are truly concerned about finding them the right home or property and invest our time and energy to make sure we do so. We appreciate how important it is to buy, sell and own a home.
You can trust us when looking for investment properties, residential homes and vacation homes. You have our word on it. We are proud to say this approach has rewarded us with a loyal family of clients and business associates whom we trust and who in turn, trust us. The majority of our clients have come to us through the referral of an existing customer. This modest form of conducting business has grown our client base. CORE VALUES BUYER'S GUIDE TEN STEPS TO BUYING A HOME Choose a REALTOR® Meet with a mortgage consultant and get pre-approved for a loan. Ask your REALTOR® to recommend a loan officer or contact Edina Realty Mortgage for the mortgage consultant
nearest you. A REALTOR® can assist you in the homebuying process. To ensure it is someone you respect and trust, get referrals of names from friends and family. Detailing your housing needs, wants and budget will be helpful for both you and your REALTOR®. Ask your agent for worksheets or online tools to help narrow down your choices. Start your home search on edinarealty.com. Once you find homes that meet your criteria, tour several of them in person so you can be comfortable with what’s on the market. Then make your selection. If you know you’ve found the right property, you may need to act fast depending on market conditions. Trust your REALTOR® to prepare and present your offer to the seller in the best possible light. Counter-offers are common in real estate. Be prepared to be a little flexible on price, closing date, appliances or repairs. This is your best chance to have your property’s systems and structure evaluated. An experienced, outside professional is worth every penny. And you may want to add a home warranty to cover appliances and systems that could break down up to a year after you close. Shortly before closing, do a final walkthrough of the house to make sure everything you thought was included in the purchase agreement has remained on the property. At closing, you will review and sign the relevant closing papers. Then, after providing a cashier’s or certified check for the down payment and closing costs, the keys are passed to you and the house is yours! Use a checklist to plan your move so nothing is forgotten. Your REALTOR® might be able to provide you with a paper checklist or you can find one online at edinarealty.com. Get Pre-Approved Refine Your Focus View Properties Make an Offer Negotiate Terms Get an Inspection Do a Walkthrough Close Move in! FINDING YOUR NEW HOME Somewhere out there the home of your dreams awaits you. All you have to do is find it! Sure, you can look for it on your own, but why? With an experienced REALTOR at your side, finding the perfect home is easier, faster and a lot more fun. A REALTOR can show you suitable properties, offer valuable advice and coach you through the entire complex process. By entrusting an agent with your home search and openly sharing your expectations and needs, you’ll improve both the process and the results. But how do you know whom to choose? Provide information on schools and the community Starting with the Best Chemistry is important, but so are credentials. Above all, you’ll want an agent who knows the market and has the resources of a leading real estate firm behind them – a firm like Edina Realty. With more than 2,200+ professionals to choose from, you’re sure to find an Edina Realty REALTOR that fits your personal style. There’s simply no company better qualified
to help you find and buy your new home. An Edina Realty REALTOR can Provide knowledge of the market to help you make informed decisions. Show you properties that meet your needs in style and price Use their expertise and experience to negotiate on your behalf Guide you through each stage of the transaction Recommend professionals in related fields – loan officers, closers, home inspectors and others – to ensure a smooth transaction Show you any property – even those listed by another broker Monitor the MLS and Edina Realty Mobile Hotline activity Attend open houses and drive through selected neighborhoods regularly Network with other agents to obtain leads on properties coming on the market Locate potential builders if new construction is right for you Contact owners of expired listings and “For Sale by Owner” properties WRITING YOUR OFFER The Purchase Agreement A list of items to be included in the sale (appliances and drapes, for example) This is a written legal agreement which, if accepted by both you and the seller, binds the sale and begins the closing process. Among other items, it includes: The price you are willing to pay for the property The date of the closing and when you will assume possession Who is expected to pay any special assessments and property taxes Type of financing package you have chosen The Negotiation Process Once you and the seller reach an agreement, necessary signatures are collected and the
transaction moves on to the closing. Once the purchase agreement has been presented to the seller, theseller’s agent will provide the seller’s response to the terms of your offer. The seller may accept, reject or submit a counter-offer for you to consider. With the counsel of your real estate agent, you then have the option to accept, reject or counter their offer. The Home Inspection Once your offer has been accepted, it’s wise to have the home inspected by a professional for an in-depth evaluation of the roof, foundation, mechanicals and other features. Offers are often written “subject to home inspection,” which means a buyer doesn’t have to commit to purchasing the home until an inspection is completed and the results are reviewed. SELLER'S GUIDE Edina Realty’s Marketing
Performance Guarantee Your Property Marketing Plan is, in essence, a contract that details the specific tactics I will use to market your property and expose it to the broadest possible audience. If at any time, for any reason, I fail to take action on the agreed upon activities listed in the plan, you may communicate your dissatisfaction to me, and we can adjust your Property Marketing Plan accordingly. Working Together
Seven Days a Week Now that’s service! When you list your property with an Edina Realty agent, your home is showcased on the top real estate website in the region, attracting more than 400,000 unique visitors every month and nearly one million visits. Additionally, your agent is backed by our own local, fully-staffed customer service team that responds to phone calls and emails seven days a week to maximize your property’s exposure online. Our professional customer service specialists are here to help connect with buyers who are looking at your property online, by scheduling property showings, providing detailed property information and offering to connect them with your listing agent, and providing an overall great customer experience. Our team of customer service specialists makes sure they respond promptly to each inquiry that comes to edinarealty.com - seven days a week. REALTORS® have ongoing out-of-pocket expenses similar to those of any small business.
Business Expenses Include:
All property advertising
Listing marketing materials and direct mail
Edina Realty “For Sale” sign installation and removal
Lock boxes, open house signs
Edina Realty Hotline, brochure boxes
MLS® access fees
Edina Realty technology fee
Computer hardware and software
Cell phone, smartphone, PDA equipment/service
Postage and courier fees
Business cards, office supplies
Business insurance, self-employment tax
Continuing education courses
Personal assistant (salary, taxes)
Advertising and marketing of their services
Monthly office rent paid by many agents How REALTORS® Are Paid Did You Know: REALTORS® are self-employed and receive NO salary or benefits. They get no paid vacation time, insurance, company cars or expense accounts from their broker. REALTORS® are paid only for results – if and when they successfully close a property transaction. Edina Realty REALTORS® are compensated the same, whether a buyer purchases a home listed by Edina Realty or another broker. There are things you can do to improve the chances your house will sell in less time.
Price it right from the start. The strategy of starting high and reducing the price over time often leads to longer time on market – and a lower final selling price.
Make sure a deep and thorough cleaning of the garage, yard and every room has been done prior to listing.
Strive for your home to look “move-in” condition.
Remove personal items and show as much empty floor and wall space as possible. HOW LONG IS IT TAKING HOUSES TO SELL? Average Days on Market Average Days on Market (ADOM) is a statistic that shows how long the average home is on the market before it sells. This number fluctuates over time and provides a good insight into market activity. What Can Influence ADOM? Inventory of homes for sale
Number of buyers in the market
Availability of credit Want to Sell Quicker? LET edinarealty.com WORK FOR YOU! When you list with Edina Realty, you’ll enjoy exclusive benefits on edinarealty.com to help your property gain an even greater competitive edge! New-to-market properties are highlighted on the homepage
Additional space for marketing copy
Sell My Home, which reports the progress of your listing, and is automatically updated
HomeDocs™, which provides easy, secure access to important documents
With Request Showing your agent receives contact information online for every person who request more information or a showing of your property. Exclusive Benefits for Edina Realty Listings Edina Realty agents network pre-listings, buyer needs and more
Information is shared with surrounding offices
Details can be sent to any Edina Realty office in the region THE POWER OF EDINA REALTY NETWORKING Networking is all about the exchange of information, and Edina Realty has the clear advantage for sellers and buyers. Network One – Edina Realty Exclusive A powerful inter-company networking system for 2,100 agents
Allows Edina Realty agents to quickly match buyers with sellers
See results before listings are posted to the MLS Office Tours Hosted weekly by Edina Realty agents to promote new listings
Typically well-attended by Edina Realty agents and other active agents who work in your area
One of these agents may be working with the buyer for your property Weekly Sales Meetings MAKING A GOOD FIRST IMPRESSION Curb Appeal Is Essential A buyer’s first impression is formed by viewing the outside of your property. A mowed lawn, trimmed hedge and weeded garden all help create a good first impression. Inspect the exterior of your property, including shutters and windows. Steel or aluminum siding should be clean. If the house needs painting, buyers
will notice and may consider it a major objection to purchasing your property. Pay close attention to the front door – it should sparkle. Polish the doorknob, clean the glass and replace a worn screen. A loose doorknob, broken
dishwasher, dripping faucet and
squeaky door all detract from a
property’s value. Repairs now can
eliminate a buyer’s objections later. Cleanliness Counts A sparkling, clean home greatly enhances its appeal to buyers. Scrub each room from top to bottom and give the entryway, kitchen and bathrooms special attention. Shampoo the carpeting – or even consider
replacing or removing it if hardwood floors are underneath. Eliminate odors whenever possible. Eliminate Clutter Look at each room with a “less is best” objective. Remove unneeded furniture to make each room appear more spacious. Clear kitchen countertops except for what you use daily. Even closets, cupboards and other storage areas should be neat. Then box everything you don’t use regularly and donate it, sell it, discard it or store it. If It’s Broken, Fix It TESTIMONIALS Linda P., Chanhassen, Minnesota I wish to express my deepest gratitude for taking such good care of us during our transition. We talked about it and could not have imagined a more caring, responsive and gentle realtor than you. Mundt Family, Grant Township, Minnesota Andy and Jennifer, you are simply amazing! Your assistance during our process of purchasing our new home was invaluable. Our situation was unique and you were very upfront with managing our expectations throughout the entire process. We felt that you were truly there working for us! Both of you are very professional, reliable and hard-working. We have recommended you to several of our friends without hesitation.
There are several adjectives that I could use to describe your strong work ethic, but your actions speak louder than words. When you can find someone that you trust in your home, with your future and with your family...I call that lucky! We are lucky to have you in our lives! Christianna, Golden Valley, Minnesota As I told you recently, I will never be able to pay you for your kindness to me! I simply cannot thank you enough! Joe F. Stillwater, Minnesota Thank you for your expert help and sensitive way that you handled the sale of my home. A success in a short and timely manner. I appreciate your help in the selection of carpeting, paint and kitchen flooring. The house would not have sold as quickly as it did with your help. Denise and Francis, Minnetonka Beach, Minnesota Thank you for being the best, and going beyond the extra mile. CONTACT Certifications JENNIFER ANDY 952.937.8600
JenniferMorris@EdinaRealty.com www.JenniferMorris.EdinaRealty.com 612.296.2999
AndyBaer@EdinaRealty.com www.AndyBaer.EdinaRealty.com WELCOME BUYER'S GUIDE SELLER'S GUIDE email@example.com I find it difficult to adequately express my appreciation for all you have done and are doing. You are such a huge reason that my "universe is working". Thank you from the bottom of my heart. I can not say enough great things about my realtor, Andy Baer. This man went not only the proverbial mile, he went 10 extra miles. I had been in my home for 27 years (that makes for several tons of excess junk). Andy was right there to help me move much of it into the dumpster. There were sticky issues around my divorce and ex husband. Andy was at my side, going downtown through a maze of government offices. There were issues with my offer and counter on my new home. But thanks for all the work on behalf of my son and Heather. They tell me you’ve always gone the extra mile for them. It’s a joy to see them finally getting the home they desire. Kathy and I want to thank you and Andy for all your hard work and patience on the sale of our listing at Oak Pointe. It never could have happened without your gentle way of pushing it forward to the very end. I hope the buyers are very happy, I know Jackie is glad to have such a nice family buy her place. Take care and thanks again.
BIG thank you for finding a renter for the duplex. She is very responsible and appears to be happy with the apartment. When the time comes, I will definitely use you again. You both worked so hard and were so professional. Thanks for everything! There are several adjectives that I could use to describe your strong work ethic, but your actions speak louder than words. When you can find someone that you trust in your home, with your future and with your family...I call that lucky! We are lucky to have you in our lives! Pam B., Eden Prairie, Minnesota
Scott R., St. Petersburg, Florida Nancy Norlander and Kathy Huss,
Edina Realty, 50 / France Office
D. Krieg, Minneapolis, Minnesota Mundt Family, Grant Township, Minnesota