Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Subway Presentation

No description
by

Raleigh Wheeler

on 18 May 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Subway Presentation

Subway Brand
Consumer Perception
By: Jordan Brooks
Derek Konzelman
David Stryzheus
Raleigh Wheeler Started by Fred Deluca in Connecticut in 1965 Company was started with a $1000 loan Now the largest international sandwich franchise Franchising a Subway is relatively easy and inexpensive Franchises 22,000 different locations in 78 countries Main competition is Quiznos and other fast food Appeals to health conscious consumers Limitations Subway is a popular brand in consumers mind Saturation of advertising Sample was generally younger and college students Sample size was small Sample size was not random Methods Sample group is composed of:

7 University students
Age range 18-25
Familiarity with Subway

1. Introduce the study and the research team



2. Instruct Sample Group -
Conduct Study: Elicitation and Brand Map



3. Aggregate the data
• Fresh
• Healthy
• Delicious
• Unique smell
• Refreshing
• Inexpensive
• Affordable
• Lines of ppl
• Jared
• Diet
• 5 dollar footlong
• Annoying jingle
• Variety
• Customization
• Toasted
• Specials
• Yellow and green
• Franchising
• Options
• Quick
• Clean
• Economical
• Friendly
• Consistency
• Baked
• Convenient
• Process
Results
Full transcript