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The Art of Social Media

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by

M J Moneymaker

on 8 July 2017

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Transcript of The Art of Social Media

Skills
Digital Communications Specialist

M.J. Moneymaker
@moneymakermj
Implement
Feedback
The Plan
Communications
The Art of Social Media
External
Internal
Publishing
Responding
Reporting
Tracking
Marketing
Set of process to communicate the
value
of your organization to your communities of offering products or services.
Public Relations
The practice of managing the spread of information between an individual or an organization and the public
Social Media
Media meant for social interaction, using highly accessible & scalable publishing techniques that foster interaction, allowing
people to build relationships
& share information.
Research
Timeframes for campaigns
Scheduling & timing
Personnel time
Digital
Savvy
Twitter
Facebook
Listen
g
Respond
Connect
Network
sharing
replies, comments
Community Management
+
0nline Tools
=
Social Media
Time
List Building
Technology
Assets
Resources
Who?
What?
Where?
When?
How?
Why?
Strengths, weakness, Opportunities, threats
Define Success
PEEST
Case Studies
Tumbler
Google plus
Pinterest
How to listen
Who to listen for
Choices
http://theartofsocialmedia.tumblr.com
Full transcript