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Twitter: Above & Beyond

Basics for beginners, and taking it to the next steps. (Original Content: Claire Simpson 2012)

RED Zone

on 7 May 2013

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Transcript of Twitter: Above & Beyond

Twitter: An Introduction Let's talk about Twitter:
-what do you like about Twitter?
-what do you dislike about Twitter?
-What are you hoping to achieve with Twitter? What is Twitter anyways? Twitter describes itself as "a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” -Mashable What does that mean for us? Twitter is a way for us to connect directly with staff, students and other people in the community to make a connection, answer a question, and to let everyone know what we're doing. Therefore, Twitter is a tool:
-for promotions
-for customer service
-for engagement
-for informing people
-for developing a social network There's no doubt that Twitter and any other social media platform can be used for the mundane, the narcissistic, the crass, the spam of the world. What we endeavor to do as social(media)ite's is to rise above all that and provide our network with fun, exciting, interesting and engaging bites of our world. Why do we use Twitter instead of another platform or service? Think about the majority of students on campus. What are they absolutely glued to? Their Cellphones!
Why are students glued to their cellphones? Texting!
Text messages are quick, simple, and virtually instantaneous (unless you're in the Ross Building)
Twitter mimics the ease of texting, which makes it appealing. Twitter: First Steps Getting started is sometimes the biggest step. Let's go over some tips: Step 1:
Tell people who you are! This includes:
-a simple username;
-a snappy bio with pic! Step 2:
Define an audience.
This includes:
-using hash tags;
-creating lists;
-and following relevant accounts. Step 3:
Promote, promote, promote!
This includes:
-building relationships;
-promoting others;
-and using your resources. Step 4:
Developing a routine.
This includes:
-knowing when and how often to tweet;
-incorporating Twitter with other tasks;
-and being consistent. The Lingo:
Before I start, you'll want to know these terms:

-Tweet: the message you're sending out

-Twitter Handle: your user name, how people find you, i.e @yorksredzone (that's the RED Zone's)

-Hash tag: popular words that make tweets easily searchable, i.e #YorkU

-DM: a direct or private message

-ReTweet: similar to forwarding a message, you're forwarding someone else's tweet to your network.

-Tw+ any word ever: tweeps= twitter peeps, twork= twitter work. The possibilities are endless. These 4 steps are a great way to get started on building your Twitter presence! But we don't want to just be present, we want to be involved. Twitter: The Next Level Social media allows us all to become mini celebrities, and our popularity isn't always just by chance. There are ways to make our Twitter accounts into superstars. Pro Tip 1:
-Have a gimmick Pro Tip 2:
-Seek out interactions Pro Tip 3:
-Make exclusive offers Pro Tip 4:
-Keep track of your progress Pro Tip 5:
-Have a personal voice behind your account Pro Tip 6:
-use social media tools Pro Tip 7:
-Have your own account! Pro Tip 8:
-Use mobile devices! Now that you know how to use Twitter... How are you going to get started?
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