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Transcript of Hotel Branding
1.Delivering the brand promise’ Deloitte Executive Report July 2007
2.‘Following the Lifestyle Trend’ Global Hospitality Insights – a
publication for the hospitality Industry
3.‘Seeking the Ultimate Hotel experience’ Daniela Freund
4. ‘Needing the unnecessary: the democratization of luxury’
James B. Twitchell ‘Reason’ August, 2002
5. Introduction to Brand Marketing - InterContinental Hotels Group PLC http://reason.com/archives/2002/08/01/needing-the-unnecessary www.esade.edu/cedit2003/pdfs/danielafreund.pdf http://www.google.co.uk/url?sa=t&source=web&cd=2&ved=0CDgQFjAB&url=http%3A%2F%2Fwww.ey.com%2FPublication%2FvwLUAssets%2FGlobal_hospitality_insights_Top_Thoughts_for_2011%2F%24File%2FTop-thoughts-for-2011.pdf&ei=agGWTrb9O9S28QORvK3-Bg&usg=AFQjCNHUBEnqo0e-cAlytAIKlzKXudHpUQ&sig2=zvoBbsZdKyl8ZCW0a_pPiQ www.deloitte.com/assets/.../UK_THL_ExecutiveReportJuly07(3).pdf Wine Training Certification.
Call for interest - a one day (6hr) session normally £140 now £99
Erica Dent AIWS Director - Enjoy Discovering Wine WSET® Approved Programme Provider
Level 1 Award in Wines
1 day wine course provides basic wine knowledge as well looking at how to match food with wine. www.ihgplc.com/files/presentations/210406/brand_marketing.pdf 6. De Mooj, M. (2003) Convergence and divergence in consumer behaviour: implications for global advertising. International Journal of Advertising, 22, pp. 183–202 http://www.ichotelsgroup.com/h/d/6c/1/en/c/2/dec/6c/1/en/ob.html Convergence and divergence in Hotel branding? Brand Personality Niche Brand attributes Brand Positioning