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Hotel Branding

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by

Ioannis Pantelidis

on 10 October 2012

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Transcript of Hotel Branding

http://www.hotelmissoni.com http://www.lifestylehotels.net/ http://www.hotelfox.dk/ http://corporate.designhotels.com/about_design_hotels?workmatrix_user=9d359dc28b http://www.bulgarihotels.com http://www.marriott.co.uk/hotel-search/edition/ http://images.businessweek.com/ss/06/07/top_brands/index_01.htm TOP BRANDS DEsign / LifeSTYLE . beautique Pick the odd one out! http://www.apexhotels.co.uk http://www.travelinggreener.com/hotels/sustainable-newzealand-world/ http://www.urbnhotels.com/ http://www.ignitehospitality.com/services/branding Hospitality Branding http://us.nunwood.com/top100us/leagueTop100.aspx Key Readings for today’s session
1.Delivering the brand promise’ Deloitte Executive Report July 2007
2.‘Following the Lifestyle Trend’ Global Hospitality Insights – a
publication for the hospitality Industry
3.‘Seeking the Ultimate Hotel experience’ Daniela Freund
4. ‘Needing the unnecessary: the democratization of luxury’
James B. Twitchell ‘Reason’ August, 2002
5. Introduction to Brand Marketing - InterContinental Hotels Group PLC http://reason.com/archives/2002/08/01/needing-the-unnecessary www.esade.edu/cedit2003/pdfs/danielafreund.pdf http://www.google.co.uk/url?sa=t&source=web&cd=2&ved=0CDgQFjAB&url=http%3A%2F%2Fwww.ey.com%2FPublication%2FvwLUAssets%2FGlobal_hospitality_insights_Top_Thoughts_for_2011%2F%24File%2FTop-thoughts-for-2011.pdf&ei=agGWTrb9O9S28QORvK3-Bg&usg=AFQjCNHUBEnqo0e-cAlytAIKlzKXudHpUQ&sig2=zvoBbsZdKyl8ZCW0a_pPiQ www.deloitte.com/assets/.../UK_THL_ExecutiveReportJuly07(3).pdf Wine Training Certification.

Call for interest - a one day (6hr) session normally £140 now £99
Erica Dent AIWS Director - Enjoy Discovering Wine WSET® Approved Programme Provider

Level 1 Award in Wines
1 day wine course provides basic wine knowledge as well looking at how to match food with wine. www.ihgplc.com/files/presentations/210406/brand_marketing.pdf 6. De Mooj, M. (2003) Convergence and divergence in consumer behaviour: implications for global advertising. International Journal of Advertising, 22, pp. 183–202 http://www.ichotelsgroup.com/h/d/6c/1/en/c/2/dec/6c/1/en/ob.html Convergence and divergence in Hotel branding? Brand Personality Niche Brand attributes Brand Positioning
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