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How to Leverage Search to Recruit a Sophisticated Student in a Sophisticated Market

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Capture Higher Education

on 20 December 2013

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Transcript of How to Leverage Search to Recruit a Sophisticated Student in a Sophisticated Market

2010
2014
5-15%
75%
400%
3 to 8
Increased inquiries and
$3,200
$861
of
Colleges use
89%
use Search to
70%
purchase between
51%
50,000-150,000 names
per year
applications but most
still under-enrolled
institutions are
Prospects wanting to
94%
Prefer to
chat before and after
62%
Students check
their email once per week.
93%
students using email
86%
during their college
admissions process.
speak to admissions
process.
during the enrollment
application submission.
current search stats:
increase
applications.
Student Search
* Increase staff efficiencies
* Who to target
* What to say
* Funnel bloat
* Integrated technology
How to Leverage Search
to Recruit a Sophisticated Student
in a Sophisticated Market
* 114 Enrollments
* $1,450 Cost Per Enrollment
* Average ACT of
Increased to 22
* 672 Applicants
* 485 Decision
Enrolled Students
Ready Applicants
MidAmerica
Nazarene University:
Helping our Partner Institutions target, test,
track and
enroll mission-fit, qualified
prospective students.
Full transcript