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Three Methodologies: PR vs. Marketing vs. Advertising

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Jazzi Wandrick

on 8 October 2015

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Transcript of Three Methodologies: PR vs. Marketing vs. Advertising

Pulbilc Releations:
Vocabulary
Public Relations
Vocabulary Examples:
{Some of The Tactics Used}
Public Relations
Markteting
Vocabulary Similarities & Differences
Vocabulary Examples
Reference
Today's Tasks
Vocabulary Definitions
http://www.new-wavemedia.com/blog/under-communications-umbrella

http://www.shell-livewire.org/home/business-library/marketing-and-promotion/pr/press-and-pr/The-purpose-of-PR/

http://businessmarketingsuccess.com/2011/07/27/again-what-is-the-purpose-of-marketing/

http://www.cowleyweb.com/blog/real-purpose-advertising

https://targetjobs.co.uk/career-sectors/marketing-advertising-and-pr/414074-whats-the-difference-between-marketing-advertising-and-pr

https://adsoftheworld.com/blog/ivan/2007/apr/11/the_difference_between_marketing_pr_advertising_and_branding

http://www.forbes.com/sites/womensmedia/2015/04/06/you-should-copy-these-best-marketing-campaigns-of-2014/3/

http://webneel.com/best-advertising-campaign

https://advsoc2013.wordpress.com/2013/05/15/evian-ad-campaign/

http://prexamples.com/2015/10/fortune-interviews-lex-luthor/

http://www.businessdictionary.com/definition/public-relations.html

http://www.businessdictionary.com/definition/marketing.html

http://www.businessdictionary.com/definition/advertising.html
The activity or profession of producing information for promoting the sale of commercial products or services.

Advertising
Purpose of Vocabulary
Marketing
PR
Advertising
Vocabulary
Similarities & Differences
Public relations and advertising are similar in concept: both are designed to raise awareness of a company or product in a positive manner
Public Relations and Advertising are essentially two different forms of Marketing in themselves, and that all three work toward the same goal—communicating the right message to the right audience, at the right time.
The similarities between public relations and advertising lies on the promotion element of the marketing mix. Both are ingredients that makes a successful marketing. Also, PR and Advertising deliver message to the public irrespective of their aim and purpose. Moreover, Advertising serves as a tool of public relations.
Differences:
Thank You

For Your Time!
Three Methodologies:
PR vs. Marketing vs. Advertising
By: Jazzalette Wandrick
Purpose of Vocabualry
Advertising:
Marketing:
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's needs.


The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements.


The purpose of PR is to promote, and at the same time protect, a company's image or its individual products. It helps companies manage their relationships with all audiences. It can be seen to save money by managing threats to the business, and can generate revenue through the creation of support.

Reputation Management - enhancing image
Relationship Management - fostering connections
Task Management - accomplishing something
Build awareness, credibility and trust with your preferred prospect or customer
Facilitate the decision making process of your preferred prospect or customer
Lower the risk for your preferred prospect or customer to take the next step in the buying process
Marketing:
Advertising:
The real purpose of advertising is to tell a story. Every product, every service, every brand has something unique about it. Every advertisement should be set up as a fantastical world where a viewer can get lost in and use their imagination.

The mind and imagination are powerful tools for you. By allowing viewers to think and create their own interpretation of the ad, it creates more engagement. Engagement that you can use to your advantage to then achieve what you may have originally thought advertising’s purpose was.
Similarities:
Marketing is “the management process through which goods and services move from concept to customer.
Marketing is sales driven and requires paid media coverage. Marketers research target markets and demographics that are most likely to purchase a product or service.
PR, on the other hand researches target audiences. public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest.

Public relations is different from marketing and advertising because it is about organic, or earned, media coverage.

Public relations differs from advertising and marketing because its efforts are to boost business reputation by building mutually beneficial relationships and trust.

Advertising is “the activity or profession of producing information for promoting the sale of commercial products or services.”

Essentially, advertising is a visual way to persuade a consumer to purchase a product or service. This can usually be achieved in advertising through

Advertising is a very creative field that involves developing concepts, creating artwork and liaising with clients. In the 4Ps of marketing, advertising exists in the fourth P, promotion, which is advertising’s primary objective.
Oreo
: Snack Hacks


Oreo launched a series of Snack Hack videos on Vine. Each video is a six-second how-to on eating Oreos in new ways or creating a new snack with the classic cookie.

Oreo has since turned it into a full-on web series with well-known chefs Roy Choi, Michael Voltaggio and Nguyen Tran creating new food entrees with Oreos.

The videos are simple and effective ways to reinforce Oreos as “America’s favorite cookie,” while delighting consumers’ imaginations around new ways to enjoy the longtime cookie king.


As part of promotional push for the movie “Superman v Batman”, which will be released on March 2016, WB has created a stunt using Fortune Magazine, publishing an interview piece on October 5th, featuring the fictional character Lex Luthor, this time around played by Jesse Eisenberg.

Playing with the boundaries of native advertising, the “interview” goes into great detail examining Luthor’s rise to power, converting his father’s aging mechanics firm into a tech giant, and gives insight in Lex’s character and motivations in Batman v Superman, including a look at LexCorp’s thoroughly modern business environment, his “world famous collection of meteorite crystals” and Easter Eggs alluding to the DC Comics cinematic universe.

Fortune Magazine is owned by Time Warner the same parent company from the movie studio.

Additionally, there is also a Twitter account: @alexanderluthor, which might become verified by the time the movie comes out, which is tied to this stunt.
Advertisers explain the meaning of their products through ads. The advertisers of Evian want to represent their water as one that can keep adults young at heart. They accomplish that by associating their ads with baby dances, which can symbolize energy and youthfulness at the same time. By focusing on that message, Evian brings its audience’s attention to a societal norm: everyone wants to become young again as they gradually grow old. In order to communicate the idea, Evian has made a series of advertisements on the theme of “Live Young”. Through the campaign, advertisers hope that their audience can learn the strategy of living young by consuming Evian water.

Throughout the campaign, computer technology played an important role in channeling its message to its audience. The campaign is a good example for illustrating producer-driven forces of advertising. Evian’s YouTube Channel is its main channel for its promotion. Advertisers simply upload videos and ads to their channel without paying for it. The YouTube channel serves as the “television channel” for Evian, which can save Evian a great deal of money. What is more, YouTube can be accessible to people all over the world. All it requires is a stable web service
It’s easy to get confused about the differences between marketing, advertising and PR – all three are there to promote an organization and its products.
Three
Methodologies
Similar Yet Different
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Marketing
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