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Transcript of CK Defense
Table of Contents
Mission Modern, Directional and Sexy with
Calvin Klein label is a modern, global lifestyle
brand for uniquely sophisticated individuals,
offering a distinctive edge with strong use of
color and texture.
“How to build an Effective Product Development in
Calvin Klein’s New Accessories Division in order to Gain Competitiveness”
Strength and Weakness
Opportunity and Thread
SWOT Analysis and Matrix
Journals, papers, books
Calvin Klein Accessories Analyses
CK Platinum:Super-premium brand
High level of quality
CK only use real leather material in this group
CK Jeans: Intended for lower price segmentation
Fun, casual, and easy designs
This group focuses on using PVC (Polyvinyl
Current Communication Flow
Current Supply Chain Process
Product development is a potential source of
competitive advantage for many firms (Brown & Eisenhardt, 1995).
Punctual delivery and Quality
Currently is still low
Manufacturing Flow Process
Supplier Relationship Management
Depends on internal work performance
Execution and end product
Where is the problem ?
Unclear Job Descriptions
Design Complication and Limitations
Invest in Planning
Lean Manufacturing: Efficient system that adds to the bottom line and in turn give competitive advantage.
Speed-to-market: Shorter time in market and short product development time
Improve performance and effectiveness by setting up
Strategy and Planning
Organization Structure and Sustainability
Strong technical leaders
Invest in conducting research of needs and demands by merchandising
Research of materials and price in advance
Effective allocation planning
Effective team meeting
Recommendation: Strategy and Planning
SUPPLIER RELATIONSHIP MANAGEMENT
Set of interactions not only between factories with Calvin Klein
How much put in to work versus how much production is place needs to be deliberated
Start a business with a factory that has not yet established as a minor source.
To have an on-time information and accurate projection
MANUFACTURING FLOW PROCESS
Increase flexibility in Speed-to-Market by having multiple allocations of productions.
Distinction between Production and Development
PLM systems help organizations in coping with the increasing complexity and
engineering challenges of developing new products for the global competitive
Markets. (Karnie, Arie; Reich, Yoram (2011).
Benefits of PLM:
Reduced time to market
Improved product quality
Ability to quickly identify potential sales opportunities and revenue contributions
Maximize supply chain collaboration
New Communication Flow
The accumulation of time consumption adds a lot in the end products lead time of the factory as it extends the time process.
Communication and Collaboration
Calvin Klein Accessories Launchpad
“Success here Derives from a European Design Approach with the power
of the American Brand”
Source Mills/Factories in Europe for competitive price, quality and imports
Conduct a supplier survey for a better relationship
by Maurilla Sophianti Imron
18 June 2013
Supervisor: Mrs. Tatyana Rashkov-Todorova
Clarify job descriptions
Showing off organizational chart, it should not be secrecy
Evaluations by team leader every few months
Make the visions of each individual in the chain clear
Involve Warnaco employee in new CK product development
Recommendation: Organization Structure and Sustainability
Communication flow process after Implementation