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NO-Powerful Resumes


Sandra Martin

on 11 May 2016

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Transcript of NO-Powerful Resumes

Powerful Resumes'
Powerful Resumes'

Your résumé should:

1. Be a marketing / promotional tool;
2. Aim to capture and maintain
the reader’s attention;
3. Promote your skills in relation to the position and
organization’s needs.
You MUST remember...
The product is ‘you’ –
The potential buyer is the ‘employer’.
1. Understand the
product’s unique qualities and benefits
2.Understand the
buyer’s needs
3.Portray the product’s
unique qualities
as benefits to the potential employer
6 Crucial Writing Strategies:

Step 1: R esearch
Step 2: E xpand
Step 3: S cript
Step 4: U nderpin
Step 5: M aterialise
Step 6: E dit, edit and edit again
1. Format your information into a carefully structured, concise and visually sharp document – no boring templates!!

2. Keep formatting consistent.
If you bold and capitalise a heading, do so for all your headings.

3. Place relevant information (to the position) at the front of your document
Do – (con’t).
4. List your qualifications and academic achievements at the front of your document
this is most relevant;

5. Remember to include all of your contact details on your resume, also at the front of the document.

6. Develop a strong opening statement (profile) that will capture the reader’s attention.
Include details surrounding date of birth, age, gender, marital status;
Bury relevant information on page 2 and subsequent pages;
Include irrelevant details that have no bearing on the role;
List boring unqualified skills & personal aptitude statements.
Strengthen your case by incorporating:
A well-written 'personal summary' (omit that boring career objective);
A two/three column introduction of 'core skills'; Academic Projects & Accolades;
Value-added 'achievements' bulleted beneath your job scope paragraph...

No longer a chronological history of everything you’ve done
Now…a summary of what you can do and what you have accomplished.
What Makes YOUR Resume so important?
Professionals MAY NOT always agree on the format, language or content,

BUT all agree on one thing –

A GOOD RESUME IS NOT an EASY thing to design or develop...
AND...they all know...
Two pages or less
For new graduates - one page only
Statements should communicate the magnitude and scope of your achievements
Use quantifiers
Avoid meaningless titles and responsibilities
Keep all words and phrases action-oriented
What to Avoid: Standard Objectives

No - "To work as ..." or..."To obtain
...an entry level position in advertisng"

USE - quick and to the point "Summary of Skills"

Highlight the top things that are relevant and will grab the hiring manager's attention.

Think in bullet points.

Less is more, but make sure you give enough detail to provide a context of your job roles/responsibilities
The resume makes a personal statement about you.

Whether you are
, laid-back,
your resume format should say much about the type of person you are...

How your resume looks is nearly as important as what it says.
1.No borders or artwork-unless you are a graphic designer

2.Never attempt to be cute or gimmicky

3.Even margins

4.Be consistent in use of style & abbreviations

5.Except for academics a 2-page resume is maximum - even for top execs...

For NEW graduates - one page is maximum

6. Resume should reflect your professionalism in terms of:
- Layout
- Paper quality
- Type selection

7. Use white, ivory, gray or light blue paper
High quality, water-marked paper - smooth or textured

8. PROOFREAD - No typos, misspelled word, grammatical errors

9. Never edit by hand - no pen or pencil marks

10. Print on one side of paper only
To market a product (YOU) effectively -
you must:
A Good Resume'
YOUR resume' is your initial handshake!
Let's review what
you have done...
What should a résumé look like?

Font: Arial or Times New Roman
Between 10-12 point font

Paper: Use 8 1/2” x 11” 20 lb paper
White, light cream, or grey
No first person pronouns - I, We, etcetera
Delete most articles - the, a, an
Delete most helping and being verbs:
- Helping verbs include:
- have
- had
- may
- might
- Being verbs are:
- am
- is
- are
- was
- were
Use action verbs to describe your responsibilities
Avoid long paragraphs
Job descriptions should be no longer than 6 to 8 ines of text
Use concrete phrases
Consider using bullets to set-off


1. Titles: Resume, Fact Sheet, Curriculum Vitae,
2. Availability
3. Reason for leaving
4. References
5. Written Testimonials
6. Salary
8. Abbreviations
9. Jargon
10. Carts and Graphs
11. Mention of age, race, religion, sex, national origin
12. Photogrpahs
13. Health/Physical Description
14. Early Background
15. Weaknesses
16. Demands
17. Exggerations
Your Resume Gets 20 - 30 seconds to Impress

After Resume
Before Resume

11. White space is important.

12. Type size should be no smaller
than 10 pt.
13. Don't use intricate fonts.
Full transcript