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Date Night Presentation

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by

Ashley Strong

on 4 May 2010

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Transcript of Date Night Presentation

Date Night Ashley Strong
Sergio Suarez
Kelly Savage
Amanda Aguilar
Jocelyn Zecua Product Stay In? or Go Out? One Night Can Change Your Life Date Night $2.00 off facebook.com

20th Century FOX
DVD Home Video Marketing Team Situation Analysis
Date Night Background Foster's have a exciting date night that reignites their love for oneanother Strengths --- Mainstream appeal
Weaknesses --- Declining DVD sales
Opportunites --- Netflix, VOD (Video on Demand), Capitilizing on Brand
Threats --- Comparable movies with similar release dates Aggressive VOD campaign
Focus on Blu-Ray
Web advertising
Social media- MySpace, facebook, twitter
--- Psychographic Characterstics ---
--- Thinkers, Achievers, Strivers --- Brand Name Steve Carell
Tina Fey
20th Century Fox Limited Edition- Special Container
Near-Packs
Channel of Distribution
Pricing
$14.99 --- Original DVD
$21.99 --- Limited Edition DVD
Marketing Objectives
Promote Awareness ------- 80% of Target Market Budget
Advertising Program Advertising Strategy
Print
Audio --- Radio --- TV
Internet
OOH
Radio Television
Internet Official Date Night website Out of Home Advertising Bus Wrap Billboard Sales Promotional Program
Consumers and Resellers
Push Strategy Consumer Promotions Individuals send in their worst date video tape
Winning Prize --- 3 days, 2 nights --- New York City --- Ritz Carlton --- Dinner at Agua Grill --- Spending Allowance
Winner announced January 1st, 2011 T-Shirts 1st 100 Customer in each state
Need to go on official website --- enter info Point of Purchase Program
2 side panel
DVD featured on both sides
Middle with pictures of Tina Fey & Steve Carell
Outline of New York City on top of display Special Event in New York Saturday June 26th, 2010
New York
Private Party- Invite Only
Cocktail Attire
Invitations Distributed to those who worked on the campaign
Guest appearance - Will I Am
Specialty Cocktails --- Kill Shot & Wacked Off Venue
One If By Land, Two If By Sea
120 Guests can Attend
Gift Boxes --- T-Shirt --- Special Edition DVD --- Flash Drive --- Mini Diet Sprite
Mainly Cocktail- Appetizer provided One If By Land, Two If By Sea Invitation Dateapolooza Event Emulated in major cities across United States
25 Males- 25 Females
Open to public
Sign up on-line prior to event
Entry fee to help benefit Mercy Corps
Dateapolooza Event Details
Connect with Stay In? or Go Out?
Slogan --- 'Dateapolozza: One Night Can Change Your Life
DVD Market --- Demographic Characteristics
Target Market Domino's Pizza Box Print Entertainment Magazine Cover Date Night Disaster Building Wrap Welcome to . . . Competitive Analysis Date Night Market Package Considerations
'One Night Can Change Your Life' Facebook Fan Pages Event Details Thank you so much! Increase market share
3,000,000 DVD's sold --- 1st 6 months DVD Release Date
Tuesday, September 7th, 2010
Full transcript