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Arguments Based on Emotion: Pathos

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Adriana Flores

on 5 February 2014

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Transcript of Arguments Based on Emotion: Pathos

"Just Do It"
Direct and simple; do not procrastinate.
Anything is possible,
"Nothing in life that's worth anything is easy." (Cory Remsburg)
"Reach out and Touch Someone"
Think of others
Call loved ones
"Because You're Worth It"
Boosts Self-esteem
Claims Importance
Sexy (Paris)
Arguments Based on Emotion: Pathos
Respond to page 40
To what specific emotions do the following slogans, sales pitches, and maxims appeal?

Reminder: Pathos- emotional appeal
"Think Different"
A call to action
Fighting against the stream
Being an individual
see beyond today
build a future for tomorrow
a strategy in which a writer tries to generate specific emotions in an audience to dispose it to accept a claim

slogan - a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

sales pitches - an argument or other persuasion used in selling

maxim - a brief expression of a general truth, principle, or rule of conduct

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