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NJ_1

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by

Wiz .

on 4 February 2010

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Transcript of NJ_1

Marketing Material:
Letters
Banners
Flyers
Coupons
Bumperstickers
T-shirts
Truck Posters
Viral Videos
Economic Divestment GDP: $40 billion
Exports: $8.2 billion
Tourism:
Remittances: $2.7 billion

What?
Garments
Tea
Rubber
Jewellery
Gems, etc... Where?
US ( 2.1 billion )
UK
Rest of Europe
India Who?
About 1.5 million Sri Lankans work abroad, 90% of them in the Middle East Economy Textiles & apparel
43% of total exports
56% of industrial exports

US accounts for 50% of these exports Who?
India holds the top spot followed by the UK
Briton accounts for 18.5% of the tourists 300 - 310 million kilograms exported
22% of world’s tea exports
Fourth largest source of revenue
$400 million per year in foreign earnings
Boycott Why? What? How? Global Partnerships
External Partners - Get letters of support
University
Promote within the university
Partnership with Student Union/Council
Flyer distribution in retail areas near university vicinity
Celebrities/Politicians/Media
Accumulate list
Put together package
Mail package
Action Phase I Phase II Phase III Letters to store headquarters
Press release to the media DVD and letter to headquaters
Letters to local management Boycott Rallies Where? How? Worldwide
Major cities Lawful
Peaceful
Simple
Satisfying When? Weekends
Busy days Result Awareness Economic impact Phase IV Negotiate for what we want Sri Lankan economy is in critical condition
Now is the right time to act Reach out to the local population

Get local and national media coverage Thank You ~Pradeep
Full transcript