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Digital Marketing Recommendations

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by

Cole Przybyla

on 17 July 2014

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Transcript of Digital Marketing Recommendations

Interpreting Digital Marketing

The Digital World
It's not just a Sales Pitch
Social Media
Need to Choose. Don't just Go.
A Business Mix
Website
This is the Main HUB.
Connect Your Business
Don't Believe Anyone Who says it is an Easy 1,2,3
Choose Your Target Audience
Help a Potential
Customer
Show why you're
the Expert
Create content
people want to
interact with
Business Online
Persona
Show how your
Business is the
EXPERT
Make it easy to
Contact You
Connect Google
Other Outlets
Social Review Sites
Facebook- 900,000,000
Pinterest- 150,000,000
Google+- 120,000,000
LinkedIn- 250,000,000
Twitter- 310,000,000
CafeMom- 20,000,000
Instagram- 85,000,000
Business Professional
Professional Personal
Business Website
Email Marketing
LinkedIn
Overview Video
Business Social
Facebook
Blog
Pinterest
Personal Videos
Create Informative Website
Get Connected
Get Found
Be Social
google.com/+/business
Bing
Yahoo
Yelp
Angie's List
Better Business Bureau
Merchant Circle
TripAdvisor
unique visitors per month Updated April 2014
Examples
Choose
Your
Marketing
Mix
Make Sure Phone is Horizontal

Know Your Analytics
Connect Google
On Facebook
Why
google.com/analytics
Audience
Where
How
Visitor Flow
facebook.com/ads/manage

Pinterest
: On Saturday from 2 p.m.-4 p.m. and 8 p.m.-11 p.m.

LinkedIn
: 7 a.m.-8:30 a.m. and 5 p.m.-6 p.m.

Google+
: 9 a.m.-11 a.m.

Twitter
: On weekends from 1 p.m.-3 p.m.

Facebook
: Weekdays 6 a.m.- 8 a.m. and 2 p.m.-5 p.m.

Blog
: Monday, Friday and Saturday at 11 a.m.
Best Time to Post
79% of all consumer Internet traffic in 2018 will be video,
Up from 66% in 2013
52% of consumers say video make them more confident in purchasing decision (Invodo)
Internet Traffic
Full transcript