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Apollo 19

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by

Fiona Elvin

on 8 July 2016

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Transcript of Apollo 19

Houston would be a safer place if everyone consistently drove more responsibly
Product: 'Bump 'n' Drive' Board Game
Outcome
Increased understanding of impacts of irresponsible driving amongst teenagers learning to drive

Safer driving and reduced accident rates


GOAL!
Apollo 19
Houston, we have a solution
Potential solutions identified - app, interactive online game board game

Decision making process to select solution: prime audience, engagement, realism, learning opportunities, relevance

Our solution: Board game

Safer Houston
Full transcript