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CRM Client Presentation
Transcript of CRM Client Presentation
Reaches target market effectively
Top earners has high affordability
If Lab Series can appeal to this group, Lab Series would then have won over a beneficial audience.
Customer Relationship Management -
Join Camp Hercules today!
What is Camp Hercules?
Portray a masculine image
2 Days & 1 Night Camp
Size of Camp: 150
Cost: Trial Products & Logistics
100 ml ($41)
2 50ml ($23 each)
Cost of Labeling and Packaging
Encourage to purchase 100ml bottle
Encourage to shop at Lab Series' stores
Past Similar Events
Men's Health URBANATHLON 2014 REAL RUN 2013
. Increase their Skincare and Grooming knowledge
. Introduce and use Lab Series' product
. Free Samples
. Bring the Workshop closer to them
Important for applying knowledge
Cost of Sampling will be covered
More Details about the Workshop
Participant Fee: $30
Size: 30 people
Post-graduation period: June
Quarterly Skin Scanning
Improvement to The Insider
Strong need of maintaining
good visual appearance
Low cost incurred
Took part in many
Contribute to (one organisation)
. Lab Series will donate a dollar for every used skincare product
. How does the event work?
Drop used bottles
5% Discount (Maximum 50%)
. Promote through #LSWECAN
. Increase Earned Media
. Stronger Credibility
Wife and Children
Past Similar Events
Online store to increase convenience
. Provide Scheduling of Delivery
. Audio lessons to help
Sporty and outdoorsy
Contact with dirt
Trust Third Party
Loyal To Skincare Brand
Lazy and Nonchalant