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Copy of CRAP design
Transcript of Copy of CRAP design
Design is not just what it looks like and feels like. Design is how it works.
All good design starts
with four basic criteria:
In design, items relating to each other should be grouped close together.
When several items are in close proximity to each other, they become one visual unit rather than several separate units.
Using this rule helps organize information and reduces clutter. This gives the reader an instant visual clue as to the organization and content of the page.
If two items are not exactly the same, make them different. Really different. Our eyes like contrast.
The idea behind contrast is to avoid elements on the page that are merely similar.
Nothing should be placed on a page arbitrarily. Every element should have some visual connection with another element on the page.
Alignment creates a stronger cohesive unit; like an invisible line that connects all components in your eye and in your mind.
Repeat some aspect of the design throughout the entire piece.
The repetitive element may be a bold font, thick line, a certain color, design element, format, spatial relationship, etc.
Repetition can also be thought of as "consistency." The basic purpose of this rule is to unify and add visual interest.
This rule can be best applied in lengthier publications, such as newsletters and handbooks.
white space is your friend.
Less is more. Clean design goes a long way.