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Share a coke
Transcript of Share a coke
1888- Businessman Asa Candler purchased Coca-Cola™ formulation for $2,300
1894- An idea was proposed to Candler to bottle the soft drink so consumers could have the drink at their home.
1916 - Coca-Cola’s™ contoured bottle was trademarked, setting Coca-Cola™ apart from the competition.
250 of the most popular names among teens and millenials
Nationwide tour including 500 stops
Campaign rolled out June 2014
Campaign concluded August 2014
Share a Coke advertising went live July1st
Started in Austrailia 2011
Fans can go to ShareaCoke.com to create virtual bottle to share on Facebook, Twitter, Instagram, and Tumblr
#ShareaCoke has 551,249 post on Instagram
#CocaCola has 3,297,478 post on Instagram
1985- The “New” Coke came out, leading to a storm of consumer protests.
“The fabled secret formula for Coca-Cola was changed, adopting a formula preferred in taste tests of nearly 200,000 consumers. What these tests didn't show, of course, was
the bond consumers felt with their Coca-Cola
— something they didn't want anyone, including The Coca-Cola Company, tampering with.”
2014 “Share a Coke” campaign released in the summer.
First started in Australia
-Coke has over 3500 beverages
-Company worth 74 billion, more than Pepsi, Starbucks, Budweiser, and Redbull combined
- 3% of all beverages consumed around the world are Coke products
-The Coke logo is recognized by 94% of the worlds population
1931 Coca-Cola™ helped shape the image of Santa Claus
1960’s Coca-Cola™ jingles like “ came out from various artists
1980- Diet Coke was introduced, and became the top seller of diet drinks.
1886-Pharmacist John Pemberton created the original Coca-Cola™ formulation in Atlanta, Georgia.
1886- Bookkeeper Frank Robinson created the trademark name in his own unique handwriting.
1886- Coca-Cola™ was first sold at Jacobs Pharmacy for 5¢ a glass
Share a Coke