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Student CM 380 Physiological Effects

Physiological effects

Patrice Oppliger

on 7 November 2013

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Transcript of Student CM 380 Physiological Effects

Mass Media Theories
Physiological Effects of Media Consumption
Excitation Transfer
Catharsis vs. Arousal
Learning Theories
Classical Conditioning
Operant Conditioning
Modeling: vicarious learning
Bandura's Social Learning Theory
Motor Reproduction
Jackass Story: video clip
Behavioral/Cognitive Effect
How to kill a prostitute
Note: not simple mimicry
Portrayals of Torture
Catharsis = relief/release
Arousal = continued stimulation
Strong stimulation can carry over from one emotion to another
Overtime, one loses sensation

Cognitive pathways are created as a result of exposure to repeated stimulation that influence behavior.
motivation to increase stimulus
Full transcript