Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

adidas BOOST !

Supernova
by

Marwan Abdin

on 23 February 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of adidas BOOST !

adidas

Supernova BOOST !

Product technologies
Consumer Experience
RESPONSIVE ENERGY AND SOFT COMFORT IN ONE

LONG LASTING DURABILITY

OUTSTANDING PERFORMANCE IN ALL CLIMATES

LIGHTWEIGHT – LESS IS MORE




Competitive Advantage
Supernova BOOST !

Introduction
Our brand vision & the mission of the Sports Division
The BOOST ! (Technology, Design & Perks)
Consumer Experience
Competitive Advantage



2500 small pallets compressed together by steam.
soft and comfortable
high elasticity
Springy, fast and responsive transition
More durable than standards EVAs








TECHFIT™
breathable tech-fit mesh upper
provide out-of-the-box fit with personalized support
Inner-fit sock

Sock-like fit where the tongue wraps around
the arch.


External heel counter

TORSION® System
Lightweight arch support
Provides stability to the midfoot
Supports independent movement between the forefoot & the rearfoot for better adaptation to the surface
Continental
(Ultimate Grip)
Extremely durable
Non-marking outsole
Keeps the foot locked
& stable during foot strike
Style & Comfort
Performance
Comfort
Competitors
BOOST ! Experience
Innovation in cushioning
More ENERGY Return
Soft comfort
+
Responsive energy
Performance & Style
The Vision of the Sport Division

BOOST™ midsole
Runners World - Running Shoe Guru - Gizmodo
STYLE
Full transcript