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AAD 750, Unit 4: The Means to the End

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UK Arts Administration

on 5 December 2014

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Transcript of AAD 750, Unit 4: The Means to the End

Unit 4:
The Means to the End
1. What is a Research Methodology?
2. Qualitative Research
3. Quantitative Research Methods
4. Selecting the Best Methodology
Other Types of Quantitative Research
explore a topic or an idea
gain insight into a target audience’s lifestyle, culture, motivations, behaviors, and preferences
understand the reasons behind the results from quantitative research (see next topic) gain input from key informants or others outside the target audience.
Case Study
Historical
Data Collection
Descriptive Quantitative Research Overview
Surveys
Mail Surveys
Telephone Surveys
Online Surveys
Hybrid Methods
Correlational
Cause-Comparative
Budget Considerations
explore a topic or an idea
gain insight into a target audience’s lifestyle, culture, motivations, behaviors, and preferences
understand the reasons behind the results from quantitative research (see next topic) gain input from key informants or others outside the target audience.
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