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ENGL 107 Week 1

Media and the Social World
by

David Raskin

on 7 December 2016

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Transcript of ENGL 107 Week 1

Week 1: Media and the Social World
Society and Mass Communication
“It is impossible to understand most social and political issues today without understanding
how the media influence the perception and discussion of these issues.”
How are media products created?
What should be the government’s relation to regulating media?
Why are some images and ideas so prevalent in mass media while others are marginalized?
How has growth in mass media influenced our political process?
How do people use and interpret mass media?
How do new media technologies develop, and what are the effects of technological change?
What is the significance of the increasing globalization of mass media?
Some Key Terms
Medium
: a technological process that facilitates communication between a sender and receiver of a message
Mass Media
: technologies and industries that send messages to a relatively large audience of anonymous receivers
Social Construction of Reality
: the process of actively creating meaning in the world around us as we send and receive messages; while material reality exists, we negotiate its meaning and make sense of it through communication
Socialization
: the process whereby we learn and internalize the values, beliefs, and norms of our culture and, in so doing, develop a sense of self
Two Models of Communication
1.
Transmission Model
: like transportation, communication is seen as the carrying of messages from point A to point B; a quantitative approach
Sender --> Message --> Receiver
Concerned with fidelity of message, its success or failure to be understood.
2.
The Cultural Model
: draws a close parallel between social communication processes and the production of a common culture; a qualitiative, interpretive approach
Culture
: the set of activities through which new shared meanings are produced; a map of meaning that aids in navigating the world where instincts cannot
- Without culture, reality is chaotic
A Sociology of Media
People's actions always occur within social roles that carry a set of expectations; to understand people's actions, we must consider the context in which they occur
Structure
: a recurring pattern of social behavior, usually defined by particular institutions -- family, government, school, business, etc.
Agency
: intentional and undetermined human action
This has evolved today into things like
effects research
, as in testing the effects of violence in video games, and more economic studies of the media business
Full transcript