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MCE PARTNERSHIP EVALUATION

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by

Profile Publishing

on 21 November 2017

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Transcript of MCE PARTNERSHIP EVALUATION

PARTNERSHIP EVALUATION
Branding in Official Programme
RACE
INFORMATION
PAGE
EVENT
PARTNERS
PAGE
Marketing Material
LAUNCH NIGHT
POSTER FOR
AUTOGRAPHS
LAUNCH
NIGHT
TICKET
HOSPITALITY
EVENT
GUIDE
EVENT
ROLLER
BANNERS
Meet the Riders event
Bike Week Branding
Official
UGP Launch

Press Coverage
Website Coverage
CIRCUIT
BRANDING
COURSE
CARS
MEDIA
AREA
BACKDROP
WINNERS
PODIUM
BACKDROP
CHAMPAGNE
LABELS
LOGO ON
WEBSITE
THEME
LOGO
ON
WEBSITE
BRANDED
CARS PROVIDED BY CHARLES HURST
BRANDING ON STAGE IN HOSPITALITY MARQUEE
PROGRAMME
ADVERTS
LAUNCH
NIGHT
INVITES
PERSONALISED
VIP
PASSES
STAFF
SECURITY
PASSES
WINNERS
MEDALS
BIG ED IS NEVER FAR AWAY
Social Media
BIG
SCREEN
BRANDING
This report summary covers a total of
2005
pieces of media coverage including
958
print items,
150
broadcast (radio & TV) items and
897
online items, relating to the Ulster Grand Prix 2017 from 18th September 2016 to 22nd September 2017.

A summary of the key values is as follows.

Total Value

A total PR value of
£7,305,178.89
was attributed to the coverage for the Ulster Grand Prix 2017.


Total OTS

The campaign reached a total OTS/audience figure of
162,017,856.

Executive Summary
Ulster Grand Prix
2017
MCE Insurance – Value

£3,147,085.66

MCE Insurance – OTS

54,867,168
Source No. of Items + OTS + Value
Broadcast 14 1,573,000 £772,832.80
Online 406 21,562,846 £1,074,225.74
Print 392 31,731,322 £1,300,027.11
Grand Total 812 54,867,168 £3,147,085.66
Event Highlight DVD
BRANDING ON EVENT WRISTBAND & LANYARD
HOSPITALITY MARQUEE
TABLE BRANDING
RACE OFFICE BRANDING
Full transcript