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Copy of Why is Popular Culture Widely Distributed?
Transcript of Copy of Why is Popular Culture Widely Distributed?
Consumption of large quantities of alcohol beverages and snack foods are characteristic of food custom of popular societies.
Cultural backgrounds (also religion purposes) and regions ties in with food being distributed in popular culture for many reasons:
Southeast of the United States has low rates of alcohol consumption due to Baptists’ practices (they drink less then than adherents of other Denominations).
Utah has low rate of alcohol consumptions because of Latter-Day Saints.
Nevada has a high rate of alcohol consumption because of the heavy concentration of gambling and resort activities there.
Majority of Texas prefer tortilla chips because of the large number of Hispanic Americans there
Westerns prefer multi-grain chips because of greater concern for the nutrition content of snack foods.
The reason popular culture is widely distributed is because
Diffusion of Popular Food
Diffusion of Popular Food (Cont'd)
Distinctive characteristics of wine derives from a unique combination of soil, climate, and other physical characteristic at places where the grapes are grown.
Grapes can be grown in a variety of soils, but the best wine tends to be produced from grapes grown in soil that is coarse and well drained- soil not necessarily fertile from other crops.
Distribution of wine production shows that the diffusion of popular customs depends less on the distinctive environment of a location than on the presence of beliefs, institutions, and material traits conducive to accepting those customs.
Wine is made primarily in locations that have a tradition of excellence in making it and people who like to drink it; can afford to purchase it.
Wine production in much of France and Italy extends back at least to the Roman Empire.
Wine consumption has been extremely popular.
What is the relationship between wine and religion?
Diffusion of Popular Clothing
Sold in stores in North America and Western Europe
Mass manufacturing in Asia and clothing was created in Paris, Milan, London and New York.
Styles improved communications and also incomes influence clothing in MDC's.
New clothes diffuse across Earth in less than 6 weeks, due to the inexpensive reproduction for chain stores, and diffusion of TV exposed people in MDC's to other clothing forms.
Diffusion of Clothes
Symbol of diffusion of western popular culture
1960’s then became for youthful independence
Jeans became a symbol and obsession in the Soviet Union.
Regular jeans made in the Soviet Union sell for $400 in the black market.
Levi jeans increased around the world but in 2004 Levi's last U.S factory closed mainly because a Soviet Republic said "jeans evoke the west".
Chapter 4 Key Issue 3
Houses built in the U.S. since the 1940’s demonstrates how popular customs vary more in time rather than place.
Houses show the influence of shapes, materials, detailing and other features of architectural style in vogue at any one point in time.
After WWII, houses were built in a modern style. Since the 1960s, styles that architects call “Neo-eclectic” have predominated. These include Mansard, Neo-Tudor, Neo-French, & Neo-Colonial.
Diffusion of Popular Housing
Diffusion of Housing (Cont'd)
Minimal traditional: These houses were seen most in the late 1940s and early 1950s. They’re reminiscent of Tudor-style houses, which were popular in the 1920’s and 1930’s. It was normally one story high with few decorative details. They were small, modest houses designed to house young families and veterans returning from WWII..
Modern House Styles (1945-1960)
Watching television has been an especially significant popular custom for two reasons.
1st most popular leisure activity in MDCs.
2nd it has been the most important mechanism by which knowledge of pop culture is rapidly diffused across Earth. (ex Professional sports)
Diffusion of Television
Television technology was developed simultaneously in the UK, France, Germany, Japan, and the Soviet Union as well as the US. Through the second half of the 20th century, television diffused from the U.S, first to Europe, and other MDCs, then to LDCs.
• 1954: US had 37 million TV sets, 200 TV sets per 1,000 inhabitants, the rest of the world had 2 per 1,000.
• 1970: US had far more TV sets than any other country except Canada.
Half of the countries in the world had little if any broadcasting.
• 2005: Other MDCs had similar rates of ownership as the US, and ownership rated climbed sharply in many LDCs.
Diffusion of the Internet
The diffusion of Internet follows a similar pattern established by television but at a faster pace.
• 1995: 40 million Internet users worldwide, including 25 million from the US only.
• 2000: Internet usage increased rapidly in the US, from 9% to 44% of the population.
But the worldwide use increased dramatically from 40 million to 361 million from 1995 to 2000. US percentage share of the world’s diffusion declined from 62 to 31 percent
• 2008: Internet usage diffused rapidly. World usage quadrupled to 1.6 billion in 8 years. While the United States usage continued to increase, but at a modest pace to 74% of the population. The share of the world’s Internet users found in the United States continued to decline to 14% in 2008.
Replaced minimal traditional in the 1950’s and into the 1960s. It normally had one story with the long side parallel to the street, with all the rooms on one level rather than two or three. It took up a larger area and encouraged the sprawl of urban areas.
A popular variant of the ranch house that came between the 1950s and 1970. The lower level contained a garage and the new “family” room, where the TV was normally placed. The kitchen and formal living/dining rooms were placed on the intermediate level, and the bedrooms on the top level above the family room and garage.
Mostly popular between the 1950s and 1970s for architect-designed houses. They commonly had flat or low-pitched roofs.
Neo-Eclectic (since 1960) In the late 1960s, neo-eclectic styles became popular, and by the 1970s, had surpassed modern styles.
Diffusion of Popular Housing (Cont'd)
The first popular neo-eclectic style in the late 1960s and early 1970s. its second-story walls were covered in shingles, the walls sloped slightly inward and merged into the roofline..
Popular in the 1970s, characterized by dominant, steep-pitched front-facing gables and half-timbered detailing..
In contrast to folk customs, popular culture diffuses rapidly across the Earth's surface to locations with a wide variety of physical conditions. This diffusion depends, however, upon a group of people having a sufficiently high level of economic development in order to obtain the material possessions associated with the popular customs.
Diffusion of Facebook
• Facebook was founded in 2004 by a Harvard student
• By 2009, it had 200 million active users.
• Similar to TV and the Internet, the US had more Facebook users than any other country. Facebook is likely either to diffuse to other parts of the world or overtaken by other electronic social networking programs.
*The diffusion of television form the US to the rest of the world took a half-century, whereas the diffusion of Internet took only a decade..