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Press Kits, Look Books & Company Catalogs

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by

Denine DelBalso

on 16 January 2013

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Transcript of Press Kits, Look Books & Company Catalogs

Press Kits, Look Books & Company Catalogs Press Kits A press kit is a set of materials designed to introduce a product or product line to potential clients or to members of the media. Company Catalogs Lookbooks A press kit is like a resume for your company A company catalog is a print/online collection of merchandise for sale A book used to show the designer’s product line a.k.a "their look" for the current season.. Catalogs are marketing tools that businesses rely on to draw in business and spread their brand's name. Press Kits are marketed towards media and buyers as an advertising and marketing tool whereas catalog are marketed towards end users Lookbooks are often included in press kits. Catalogs / Lookbooks Lookbooks / Press Kits Catalogs / Press Kits Catalogs are for public release and lookbooks are not. The backgrounds in Lookbooks are usually shot against a black or white background. The viewers attention is to be directed at the clothing, without any background noise. Catalog images may be shot against a colorful background, black and white background, landscape, etc.
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