Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

SOUL Engagement

Viva la vida
by

Fran Matera

on 1 October 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of SOUL Engagement

Arizona Latino Media Association
1997
Founders
what ALMA does?
HS journalism workshop
ALMA has traditional media EXPERTS on its team

(logos of news outlets
superstar lineup)
engage students
15 years is a lot of impact so far
- we'll touch on more later
ALMA internal comm - email
Problem Summary
Problem Summary
ALMA external comm - website (scrnsht examples)
what ALMA hired us for?
next level
added value with NAHJ
added value with NAHJ
transitional phase
ease growing pains
can't solve problem until we know it
we needed to learn and investigate their problems
SECONDARY RESEARCH
Field research investigation
HS journalism workshop attended
our hands on experience let us see with new eyes
we saw this fills the SOULs of ALMA people, that's why they attend
MORE SECONDARY RESEARCH
we evaluated comparable groups' internal and external comm
18
websites
websites show how chapters execute external communication
good examples (influence future recommend8ions)
5
media based orgs
PRSA best structure for ALMA to adopt
GOAL: take ALMA to the SKY AND BEYOND
OBJECTIVE 1: organizational structure
OBJECTIVE 2: grow formal membership
STRATEGY: better communication internally and externally
TACTIC: survey
32
118
findings of survey
profile of member
what they want
more results
newsletter
social media guidebook
sample posts
timeline
budget
18 years
Richard Ruelas
Al Macias
Anita Leach
Full transcript