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FUSEmedia External Benchmark 4

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by

Fran Matera

on 12 January 2017

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Transcript of FUSEmedia External Benchmark 4

PSA
Social Media Plan
Goal
National Newspaper Association
Future Recommendations
Engagement
To enhance the overall public perception of community newspapers
Potential Members
New
Audiences

Tactics
Engage new potential members & audiences
Create and implement two social media campaigns
Increase awareness for the Annual Convention and Trade Show
Paid Analytics Tools
Free Analytics Tools


2,200 + members
54
59%
300+
Strategies
Conduct secondary research
#NNAConvention2014
#NNASanAntonio
#NNAConvention2015

Recommended
34%
#
90%
Where lives touch
Full transcript