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Marketing

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by

Mirella Gerges

on 19 October 2015

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Transcript of Marketing

Marketing
Winnie Harlow
SEMI NAKED PARTY
Guerilla Marketing
the Brand
Ibiza, 1984 by Thomas Meyer
Barcelona
Marketing target
Distinctive features
Motto
SOME Figures
200 shops and 7800 points of sale
in 72 countries
250 Millions
2009
440 Millions
2010
560 Millions
2011
You decide !
The Brand
Promotion
Conclusion
partnership

The Color Run
Kiss Tour
WEBMarketing
Website +
Sources
Daring TV Advertisement
Adriana Lima
L. AMMATTIKORKEAKOULU, "360° Marketing and Communication strategies proposal"
https://www.theseus.fi/bitstream/handle/10024/79752/Fearon_Mibsam.pdf?sequence=2

Marine BAUDET-SARLET, "Desigual, la féminité exubérante"
http://www.womenology.fr/reflexions/desigual-la-feminite-exuberante/

Rache MOSS, "Model With Vitiligo, Winnie Harlow, Stars In Desigual And Diesel Fashion Campaigns
" http://www.huffingtonpost.co.uk/2015/02/09/model-with-vitiligo-winnie-harlow-diesel-desigual-_n_6644092.html

Alex DUNHAM, "Condom ad causes Mother's Day scandal"
http://www.thelocal.es/20140502/condon-ad-desigual-spanish-day-mother

Christina MANESS, "Fashion Brand Desigual Grows With Atypical Marketing Strategy"
http://strategistmagazine.co/christinanmaness/marketing-strategy-fashion-brand-desigual-works-flying-colors-319

VITILIGO spokes-Model
"It thrills Us to thrill you"
Identify
potential new customers
Maintain
the customer's loyalty
Recreate
real-life situations
Christian Lacroix
Cirque du Soleil
McDonald's
Desigual has been able to position as
world-renowned brand
thanks to its originality.
Originality
of design but also of marketing.
Unconventional
means of communication with street marketing and sponsored events, controversial ads,
surprising
partnership and centered on a
positive philosophy
that impacts
people mind
and remind them that « la vida es chula ! ». Most of all, they focus on people and their emotions :
"We dress people not bodies"
that's why it is very important to count on the emotional impact.
THANK YOU
FOR YOUR ATTENTION !
Full transcript