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Transcript of Marketing
SEMI NAKED PARTY
Ibiza, 1984 by Thomas Meyer
200 shops and 7800 points of sale
in 72 countries
You decide !
The Color Run
Daring TV Advertisement
L. AMMATTIKORKEAKOULU, "360° Marketing and Communication strategies proposal"
Marine BAUDET-SARLET, "Desigual, la féminité exubérante"
Rache MOSS, "Model With Vitiligo, Winnie Harlow, Stars In Desigual And Diesel Fashion Campaigns
Alex DUNHAM, "Condom ad causes Mother's Day scandal"
Christina MANESS, "Fashion Brand Desigual Grows With Atypical Marketing Strategy"
"It thrills Us to thrill you"
potential new customers
the customer's loyalty
Cirque du Soleil
Desigual has been able to position as
thanks to its originality.
of design but also of marketing.
means of communication with street marketing and sponsored events, controversial ads,
partnership and centered on a
and remind them that « la vida es chula ! ». Most of all, they focus on people and their emotions :
"We dress people not bodies"
that's why it is very important to count on the emotional impact.
FOR YOUR ATTENTION !