Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Ryanair

No description
by

Ning Pinyada Alexis

on 12 February 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Ryanair

Findings Buzz Marketing Social Media Advertising Email Newsletter - QR codes on
self-printed boarding passes & headrest "analogue brand" Ryanair is an in a digital world + Limited digital presence + Social media ignorance “Ryanair’s policy not to waste time and energy in corresponding with idiot bloggers and Ryanair can confirm that it won’t be happening again”

Michael O‘Leary This Leads to... Negative Public Image Declining Profits TARGET AUDIENCE Personas Recommendations


public image

communication
and engagement with customers R E A C H Campaign Objectives: Strategic goal REACH Rewards REACH Feedback REACH the Sky REACH Experience REACH Campaign effect Campaign Promotion Fun Interaction Engagement Good experience Happy Customer Welcome on board! REACH my Ryanair RYANAIR Flight N11 22-year-old Spanish student
Backpacker
Social Media savvy Future ---------> 1. Build a comprehensive eCRM database 2. customer interaction through channels and online experiences Smart phone
Penetration Social
Media Irish couple Average salaries
Unfamiliar with Technology REACH
RYANAIR Brand Loyalty & Positive WOM QR Codes on self-printed
boarding passes & headrest In-flight announcement
entice with free flight
offer - ONE YEAR of FREE flights for 99 lucky new sign-ups - Reach out to budget travel blogs
( EuropeBudgetGuide.com) In-plane Advertising In-plane Advertising
Full transcript