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L’Oréal Men Expert Presentation
Transcript of L’Oréal Men Expert Presentation
STRONG MARKET GROWTH
Acceptance of male grooming
Nivea for Men
⁻ Strengths: Reputable, resourceful
⁻ Weaknesses: basic, dull packaging
⁻ Strengths: Financial Resources, Strong brand ambassadors (Roger Federer, Jenson Button)
⁻ Weaknesses: Focus on Ambassadors leaves brand vulnerable (Tiger Woods)
Axe (Lynx) & Dove Men+Care (Unilever)
⁻ Strengths: Effective advertising campaigns, strong CSR, strong market coverage
⁻ Weaknesses: Male products can be overshadowed by women's
SWOT ANALYSIS - MEN EXPERT BRAND
Debenhams reported that this year men spent
on male grooming products than in the same period last year
UK male skincare market is worth an estimated
– The Guardian, September 2013
Sales set to exceed
(UK Market Projected)
Oréal 2010 Men’s Grooming Report
found a strong
between increases in
and levels of
72% of men felt more confident when well groomed
Market research shows male grooming is much more widely accepted
- “Hydra Exclusive Moisturizer for 3 days beards” or “Men Expert Thermic Resist Fragrance Roll On”.
Vast product range
- deodrants, facial cleansers, exfoliants, moisturiser
- Pure Power, Vita Lift
Negligence to some products - Deodorants
easy to capitalise upon
- 4th consecutive quarter of UK GDP growth
Change in social trends
Colours - black/orange