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Colours and Personal Branding

Conference Material
by

Sharon Hall

on 8 February 2013

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Transcript of Colours and Personal Branding

What Colour is Your Brand? Blue RED Green Orange Purple Colour is a tool in your branding toolbox to help express brand attributes and create emotional connections. How you determine your colours?
Which colours am I naturally drawn towards?

Are there certain colours that represent my type of work?

What colours do I want to avoid?

What do I want to say to my potential employers? People have opinions about colours.

We select colours for our homes, cars and clothes that make us feel good.

You want to choose colours reflective of your unique value. Personal branding has both logical and emotional components: What people think about you and what people feel about you.

Emotion often trumps logic in the buying process.


People buy based on feeling and they justify their purchase based on logic. So... If you are a job seeker with excellent credentials, but you don't evoke a strong positive connection of feeling from the interviewer, you may not get the job offer. Where do you use your colours?

clothes, business cards, resumes, logos, websites,
blogs ... So let's look at the meaning behind some colours and see if you can figure out YOUR colours. Yellow Captures our attention more than any other colour. It's the colour of happiness, optimism, creativity, sunshine and spring Cultural Connections In almost every culture, yellow represents sunshine, happiness and warmth Put some yellow in your life if you want

-clarity for decision making

-relief from exhaustion

-sharper memory and concentration skills Wear yellow to present a cheery, uplifting effect. Blue is the favourite colour of most people. It's nature's colour for water and sky. Blue has more complex and contradictory meanings than any other color. These can be easily explained by pinpointing specific shades of blue Dark Blue Trust Dignity Intelligence Authority Cleanliness Strength Dependability Authority Bright Blue Light Blue Cleanliness Strength Dependablity Coolness Most blues convey a sense of trust, loyalty, cleanliness and understanding Dark Blue Trust Dignity Intelligence Authority Blue is the most commonly used colour in corporate identity
A dark blue suit is professional business attire
Blue jeans are worn all over the world Cultural
Connection Dark blue is the colour of mourning in South Korea Red is the colour of warmth, love, anger , danger boldness, excitement, speed, strength, energy, determination, courage Red is the most popular colour used in flags around the world. Approximately 77% of all flags use the colour red. Red captures attention because it is one of the most visible colours, second only to yellow. Context is everything when using red. Males are more attracted to "tomato" reds, while women are more attracted to "berry" reds. Red signifies warmth, love excitement strength, energy determination, desire and courage. Red is the colour of good luck in Asia and is the most popular colour in China.

Most Japanese children draw the sun as a big red circle.

In Japan, a red kimono symbolizes happiness and good luck. Green signifies durability, reliability, environmental, optimism, nature, calm, relaxation, safetly honesty and harmony. There are more greens than any other colour.

Green is universally associated with nature.

Traffic lights are green all over the world so it is associated with "GO". Green is lucky in most Western cultures as in the green shamrock.

Green cars are considered unlucky.

In Israel, green symbolizes bad news Orange symbolizes energy, vitality, cheer excitement, adventure, warmth, and good health.

Darker oranges offer a sense of comfort; lighter oranges are soothing and healthy. Orange evokes the taste of healthy fruits and is associated with vitamin C.

Orange is the symbol of autumn. Trust Dependability Coolness Cultural Connection Purple symbolizes magic, mystery, spirituality,
the sub-conscious, creativity, dignity, royalty Variations of purple convey different
meanings: Light purples are light-hearted,floral and romantic.

The dark shades
are more intellectual and dignified. Purple is a colour people either love or hate.

It is the colour or mourning in some cultures. What
Colour is YOUR Brand? Green is favoured by well-balanced people.

Green symbolizes money. Put some green in your life if you:
- feel a need for change or growth
- want freedom to puresue new ideas
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