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CM 380 Overview
Transcript of CM 380 Overview
Communication Theory and Processes
What is Theory?
an organized set of concepts or explanations for a phenomenon
Genres of Theory
Dimensions of Theory
Structural and Functional
Cognitive and Behavioral
Ontology: nature of being/
or nature of human interaction
Axiology: values or influence
Scope: is its comprehensiveness appropriate?
Appropriateness: is it logically consistent with assumptions?
Heuristic Value: does it generate new ideas?
Validity: is it "true" and generalizable?
Parsimony: is it logically simplistic?
Openness: does it invite challenges?
Assumes Free Will: e.g.,Philosophy
Subjective: no one "truth"
Research: Qualitative (ethnography)
Inductive: research then theory
Assumes Patterns: e.g., Psychology
Deductive: theory then research
Humanistic: simply describe a phenomenon
Social Scientific: explain, predict, and control
A "Good Theory:"
"How do we know what we know?"
"What is there to know?" "Truth" or "truth"
Determinist (passive) vs. Pragmatists (active)
"Can research be free from bias?"
Focus on individual's thoughts and actions
Focus on dyads/relationships
Focus is on groups and organizations
Focus on meaning
Focus on meaning with intent to change
one way to capture the "truth"
vs. Nominalist (subjective)
vs. Social Constructivist (both)
Universal Stance (objective - observable)
vs. Relativists (subjective)
Value-free vs. Value-laden
Theory: “any organized set of concepts, explanations, and principles of some aspect of human experience” (Littlejohn, 2008, p. 14).
“A theory offers one way to capture the “truth” of a phenomenon; it is never the only way to view it” (p. 15).
Ontology: nature of being
states or traits
individual or social
Epistemology: how we know what we know
does knowledge exist before experience?
to what extent can knowledge be certain?
what process is selected?
should theory be objective?
can theory be subjective?