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Organ donation and mass communication
Troels Mathisenon 6 March 2013
Transcript of Organ donation and mass communication
and the role of the new media Medias impact on organ donation
and the role of the new media Experience from Norway Troels Normann Mathisen,
Head of Communication Organ shortage Approach #1 (Negative focus)
Why should you be an organ donor? You are gonna die Sick people die if you don't say yes Illegal organ trade It saves lives Approach # 2 (Positive focus) Why should you be an organ donor? Sick people get well Gift of life 1 : 7 You can be a hero requires knowledge Saying yes
to organ donation simple to do not time consuming a positive feeling :) Keep
Stupid You can save lives Inform your family and friends Fill out a Donor Card INVOLVEMENT Troels Normann Mathisen,
Head of Communication Sharing is caring! firstname.lastname@example.org facebook.com/organdonasjon 2. place in App Store
Generated 162 news articles
2011: 56 000 downloads
Total: 80 000! twitter.com/organdonasjon