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Evaluation 3: What have you learned from your audience feedback?

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Sophie Sinclair

on 2 May 2011

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Transcript of Evaluation 3: What have you learned from your audience feedback?

Short Film Evaluation 3:
What have you learned from your audience feedback? Poster Film Review Whilst in the process of editing our short film, we showed it to our target audience numerous times to make sure they understood the plotline. Our final edit of our film has changed dramatically from the first edit, thus proving how important our audience feedback has been in helping us to perfect our film. We had most difficulty editing the flash forwards within our film as this was the part where the audience had trouble understanding, so we changed it numerous times. Therefore, this just emphasise how editing can totally change and convey different meanings. At first we had edited our film together by cross-cutting between the 2 parallel narratives - a shot of the family life to a shot of the successful life, hence juxtaposing the 2 different lives Lucas could lead. However, after we showed this to our demograph, we discovered how they found it confusing to understand that there were actually two different lives. We then decided upon changing the successful life to black and white, as in that life Lucas is lonely so this duller tone would relate to that and would also help to make the 2 parallel lives clearer. However, when showing it again for feedback, people still failed to understand. Therefore, we then decided to show the flash forward of the successful life, return to reality and then have the flash forward of the family life, yet still incorporating the use of black and white. The change to the editing of these flash forwards scenes has helped the audience to differentiate between which life is which, so the plot is now much clearer. When creating music we also made sure that the music reflected what was happening on screen, for instance, we created a slow minor piece of music for the successful life, yet a livelier piece of music connoting happiness for the family life. However, although our demograph could now understand how there were two different parallel lives within our short film, as there was no dialogue within these flash forwards some people mentioned how they found it a bit boring. Therefore, we decided to accompany each flash forward with a voiceover; explaining a bit about each life. This not only makes the film more interesting, but also helps to reinforce the differences between the two lives even more. It was difficult to know whether our audience would be able to understand our film. This is because we have been constantly working on it and as we came up with the plotline it was hard to judge whether our demograph would understand and be able to grasp the concept of our film as they didn’t know the plot as well as we did. However, when showing our final edit to our demograph they understood it. In conclusion, the feedback which we received has been very beneficial, as it has helped to improve our film and hopefully has helped to make it much suitable, understandable and enjoyable for our target demograph. Once our film was complete, we uploaded it to the social networking site Facebook and received many ‘likes’ and ‘comments’ about it. Below is what a person who fits our film’s demograph said about our final edit:
“The split-screens cleverly set out the 2 paths Lucas has to follow and the rewind effect keeps the narrative interesting and slick. The voice-over is evocative and well scripted, accompanied by a great mise-en-scene. Filming at a train station would obviously have been hard to achieve continuity, although you have done this. The only negative point I can think of is it possibly feels like the story could develop, as it ends on a 'cliff hanger' therefore arguably it is not quite definitive enough for a short film and could be argued to be more like a film opening. However, I think it probably was the best way to end the film, leaving the viewer wondering which path Lucas took and to draw their own conclusion. Overall though it is a solid film which is very romantic. I especially loved: the split screens, the use of black and white and the rewind effect.” We do understand how the story could be developed by showing what decision Lucas made, yet when constructing our film we wanted to leave it open for the audience to decide. This is because we know that under the uses and gratifications theory, one of the reasons people watch a film is to escape reality or relate to character and we believe that our ending would help our demograph to do that as it gets them actively involved, as they can choose the life that they would want Lucas to lead. After perfecting our poster until we believed we were happy with it, we showed it to our demograph to receive some feedback. The positive feedback we received from our demograph:
•Liked the bench feature with the duplicate image of our main protagonist - understood the idea that it was representing 2 different lives and how Lucas has 2 different personalities – sad on the left side yet happy on the right side.
•Thought it was interesting yet doesn’t reveal too much about the film, intrigued to watch the film.
•Once they heard the plot of our film they said our poster reflected the storyline well – which is what we wanted
•Liked the opaque image of the train station in the background – understood that it must be an important part of our film – which it is as it’s the main location especially as it’s where disequilibrium within the storyline occurs.
•Liked how we didn’t have a white background – the train station picture made it interesting
•Liked how the bench was at the foreground of the poster – stands out as is the focus of the poster
•Liked our choice of typography for the title – it had a train style to it – relates to our film
•Liked the binary opposition used in the tag line. The negative feedback we received from our demograph:
•The hairline of our actor on the left needed editing as looked poor.
•Maybe remove the black colouring behind the title.
•Maybe a divide down the middle to show they are separate lives. We reviewed the feedback which we got about our poster and took what was said it into consideration. We were happy with the positive feedback we received, as we were glad people thought our poster reflected our film well as that is what we had intended. We were also glad that many were interested to find out more about the split narratives, hence our poster was appealing to them and they would be interested in watching our film. In relation to the negative points, we adjusted the hairline of the image of our actor on the left within our poster, as many people commented on the fact his hair looked strange. We discussed the other negative points which were made, regarding the black colour behind the title, we felt it was needed due to the black ceiling in the train station picture behind it and also we felt that the black colouring helped the title to stand out more. Additionally, for our film review we decided to have a black border for the top and the bottom, so putting black on the poster would help to keep this black theme consistent. Regarding the last negative point, we tried including a split between the word “Inter-section” with a train track before in the earlier planning stages, as we believed it would help to reiterate the separate lives, however it didn’t work as it looked more like a ladder than a train track. Therefore, overall we were very happy with our feedback that we received from our poster as our demograph found it very appealing and interesting, so we made very little changes to it, especially when compared to the significant amount of changes we made to our film. Our other ancillary task was to create a film review.
In the early planning stages, we focused on perfecting the layout of the review before putting more attention to the text itself. Our review went from this: To this: We received the following feedback from our demograph about our film review:
Positives:
•Liked how we had the layout of: “Plot, Review and Verdict”, as thought it was a good structure
•Liked the fact file box
•Liked the use of multiple still images from the film Negatives:
•Didn’t like the use of blue colouring for the borders, thought it was too bright and didn’t fit with the genre of our film
•Maybe have a picture of Lucas at the train station as the background image, seeing as it is the pivotal location within our film. We reviewed the feedback which we received. Regarding the negative points, we agreed that the blue border did look bright, so we changed the colour to black. When we later re-showed our review to our demograph they preferred it, as they said it looked much more professional and was easier on the eye. Also, we thought how having this black border would link to the black colouring used behind our film title in our poster and in our short film, thus creating continuity. We also decided to omit the “turn over to find out…” feature as felt it was not actually necessary. In relation to the second negative point, we did contemplate setting a still image of Lucas at the train station as the background image to the review, especially as it is the pivotal location within our short film, as is where disequilibrium occurs and having it as the background image of our poster and our review would help to create consistency. However, when we inserted a picture of Lucas at the train station as the background image, we were not happy with it and instead preferred the long shot of Lucas at the mansion, as it emphasises the super locations we used. Additionally, this long shot helps to reflect the style of the drama genre more. We did employ the train station picture though as a smaller image, as well as one of Lucas and Grace together, hence have included images from the 2 parallel lives as well as the main location. This is our final film review and we are happy with it. When we showed it to our demograph for the last time they gave it positive feedback, especially liking how we had subtly tried to indicate what we believe to be the flaws of our short film, but in a critical film review style.
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