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Cool Initiatives Social Media
Transcript of Cool Initiatives Social Media
GOVERNMENT WHAT ARE OTHERS DOING? CLOSING CEREMONY WHAT DOES THIS MEAN FOR US? Highway 63 Engagement CITY OF EDMONTON GOVERNMENT OF CANADA US?? GOVERNMENT OF ALBERTA TWITTER POLICY City of
of Canada Government
of Alberta Us? WE'RE GETTING BETTER!! IT'S INEVITABLE! Social media is not a fad
Social media is primarily about people
Social media is not just something “the kids do”
Social media affects all functions of an organization
Social media will not replace traditional media
Social media engagement requires human resources
There is a cost to not engaging in social media channels
Most of your employees are going to engage in one way or another SO BE READY! PAUL HAMBROCK
OLYMPIC WRESTLER Other Tools....... 1 BILLION
people will visit one of these sites today…
Age of Unprecedented Connectivity… 17,635,640 Facebook users in the Canada 3000 Tweets PER SECOND!
72 hours of video are uploaded to YouTube every minute
In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth That’s 155 monthly searches for every Canadian citizen! 4 Billion Searches per Month! The Canadian internet population is 28 MILLION
Have used social media tools this month.......
89 % of Gen Y
79 % of Gen X
72 % of Boomers Canadian Social Media Usage What is Web 2.0? A shift from a publishing environment to a web 2.0 participation environment Merriam Webster Says……… DEFINITIONS JESSICA LIU
OLYMPIC BOXER "We don't have a choice on whether we DO social media, the question is..... how WELL we do it."
- Erik Qualman THANK YOU!!! Strategic
Policy Branch Strategic
Policy Branch !!! TWITTER POLICY POLICY FAIRY