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Development and Challenges of Mongolian Tourism and Hospitality sector as perceived by foreigners, tourists and expats

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Bat-Amgalan Ambaa

on 13 March 2014

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Transcript of Development and Challenges of Mongolian Tourism and Hospitality sector as perceived by foreigners, tourists and expats


The Development and Challenges of Mongolian Tourism and Hospitality sector as perceived by Foreigners, tourists and expats in Mongolia.

BAT-AMGALAN Enkhbold
October
2013
March
2014
Agenda
1. Background of the research title
2. Problem Statement
3. Research Objectives
4. Research Methodology
5. Main findings
6. Conclusion
7. Recommendation
8. Limitation of the study
Background of the research title
Problem Statement
Research Objectives
Main Findings
Global Aspect
9%

GDP
1/11
JOBS
1 BILLION
INTERNATIONAL TOURIST ARRIVAL IN 2012
1,3 TRILLION
IN EXPORTS
US$
PEOPLE
CULTURE
BUSINESSES
1992
International tourist arrival (in millions)
2012
200
1200
1000
800
600
400
489

1035

1954
Socialist System Countries
Mongolian Tourism Bureau
USSR
CHINA
KOREA
VIETNAM
80-90%
OF TOURISTS FROM
AFTER 90'S
DEMOCRATIC REVOLUTION
Privatization
Open-minded foreign policy
Friendly environment for businesses
Competition
Growth of tourists by 20% each year
2014
4% of
GDP
Once accounted
for 30% of
GDP
417,815
tourists in
2013
Ranked at

by Tourism & Travel Competitiveness
Index

99th
2012
2010
2008
2006
2004
2002
2000
1998
1996
500
100
200
300
400
350
200
250
100
150
50
300
0
0
International Tourist Arrivals
(in thousands)
International Tourism Receipts
(US$ Million)
From 475,917 tourists who came in 2012:
China
Russia
Korea
Japan
USA
55%
18%
9%
4%
3%
11%
Others
T & T Regulatory framework:
91th
Policy rules and regulations:
Environmental sustainability:
Safety and security:
Health and Hygiene:

79
137
64
67
Business environment and infrastructure:
T & T Competitiveness Index 2013
99th
107th
Airport transport infrastructure:
Ground transport infrastructure:
Tourism infrastructure:
Price competitiveness:

71
135
116
36
T&T HR, Cultural and natural resource:
90th
Human resources:
Affinity to Travel and Tourism:
Natural resources:
Cultural resources:

91
100
85
66
Affects
the most?

WHY?
1. To identify challenges faced by tourists and expats while traveling across Mongolia.
2. To come up with list of activities that can improve current situation of tourism sector.
3. To find opportunities which will help Mongolia’s tourism sector to grow and attract more tourist in the future.
Research Methodology
Primary data
Secondary data
Survey
questionnaire
11 independent
variables
10
Past researchers
Conducted from 105 foreigners and tourist
Google Forms
Face to face survey
TV interview
Magazines
Books
Internet articles
Demographics:
1. Service quality of tour operators
2. Quality of tour guides
3. Quality of accommodations
4. Safety of the tour
5. Transportation and infrastructure
6. Entertainment and attraction availability
7. Cost and expense for the tour
8. Reservation for tour
9. Sanitary condition
10. Climate
11. Complaint handling of tour operators


62
43
The church of Jesus Christ Later day saints
Coffee Bean, Bugis Cafe
Irish Pub
Satisfaction of your stay? (14 aspects)
Conclusion
Majority use internet to gather information and connect with tour operators
Short and overloaded travel season
Cost to travel to Mongolia is relatively high
Unqualified tourism human resource
Service quality in most aspects of tour is low
Weak development of infrastructure and transportation
Bad sanitary condition

Recommendations
To the government and ministry of tourism:
Enhance global marketing about Mongolia
Encourage international airlines to open new routes to Ulaanbaatar
Improve quality standards in tourism services:
To tourist companies:
Lower the price and make it competitive
Focus on design and functionality of their websites
Limitation of the study
Mainly focused on identifying challenges

Difficulty in finding foreigners in winter times
Majority of responses where gathered through internet, therefore researcher had limited control over response population
Agenda
Background part 1: front
Background 2: back
Problem Statement: Front
Research Method: Front
Main finding: back
Objective: Front
Conclusion: Front
Recommendations: Front
Limitation: Front
Magnificent
MONGOLIA
2012
Increase of turkish tourists by 63% in 2013
Completion date of a new Airport: 2016
> Evaluate current quality standard
> Set new criteria based on UNWTO standards
Star Rating
EFQM
Excellence Model
Improve transportation and infrastructure
Cost components:
airfare
hotel
food
transportation
insurance
tour guide
attractions and service
Long term contract with suppliers
Use of transit flights
Regularly update information
Have uniqueness
Focus on one thing
Follow 7C's of a website
HOTEL/ GUEST HOUSES
QUALITY OF SERVICES
NATURE/SIGHTSEEING
SANITARY CONDITION
TRANSPORTATION
HOSPITALITY
ATTRACTIONS
GER CAMPS/YURTH
SPORTS/ADVENTURE
RESTAURANTS
SHOPPING
FOOD
PRICES
FUN/ENTERTAINMENT
Thank you!
Question?
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