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Transcript of PR Today
Influx of women
70% women in PR
60% women in US workforce
globalization of audiences
Managing 24/7 news
Less focus on mass media
...which is why
is name of the game.
This ONLY works if you know the language...
Graphic design, marketing, advertising, social media, and SEO ...get technical!
You must assume all messaging is available to all of your audiences
Consistency is key.
Evolution of a Profession (p. 53 in THINK)
one-way comm, through mass media, may be "hype"
one-way distribution of accurate info, primarily through mass media
two-way comm, research used to better understand audience and persuade it to accept message
to gain mutual understanding and build relationships
PR's role is growing in scope and importance - decade after decade.
PR is vital to the success of any org.
So, the answer to the question, "I know you are in PR, but what do you do?"
Promote social responsibility
Influence public policy
Overcome executive isolation
Review chart on p. 19, THINK text
Help fulfill that "lifetime learning" requirement with edu. programs
Networking with peers
Journal of PR Research
Pros/Cons for Licensing?
Approx. 18% of PRSA members are APR
PR Expands in Postwar America
Growth of the economy
Dramatic increase in urban, suburban populations
Big business, big labor, big government
Scientific and technical advances
Bottom-line, financial approach to decision making
Proliferation of mass media