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Labels Against Women by Pantene- Ableism

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Becky Romanovsky

on 3 November 2014

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Transcript of Labels Against Women by Pantene- Ableism

Does the Video Demonstrate Ableism?

First Scene
Second Scene
Both speakers are physically able
Podium not accessible for physically disabled
Mentally able: persuasive and demanding
Third Scene
possible mental disability - diminishes productivity
emotional disability: understand and use emotions effectively
affects everyone and themselves
Fourth Scene
Fifth Scene
disability discrimination negatively affects the image and opportunities of disabled workers
smooth - show-off - confined
being defined by a disability
limits that affect individuals with disabilities
Media’s Influence on Ableism in the Workplace
Presented by FAB 5 + 1
Labels Against Women by Pantene
Does the video demonstrate Ableism?
Biomedical Model
Disability = medical care

Economic Model
Rehabilitation and inclusion

Economic Benefits
Sociopolitical Model
Social Injustices of Disability
Lets Apply Some Theories
3 Models of Disability
Live "as normal as possible"
Labels attached to individuals with disability are different
Normalization Theory
Impaired Workers
Undue Hardship
Limits Careers
Pantene's overlook of disabled workers may lead to loss of potential income
Institutions Designs
Ignoring Potential Impaired Workers Discourages:
Workers Businesses
equal opportunity between abled and disabled
severeness of the disability
people affected: disabled and abled people
No indication of mental or physical disability
no accommodation for disabilities in the washroom
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Davidovich, Nathan “Disability Discrimination in the Workplace” http://www.independentliving.org/docs5/EmployDiscrim.html
Gabriel, Phyllis “Mental Health in the Workplace: Situation Analyses, United States” http://digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi?article=1229&context=gladnetcollect&seiredir=1&referer=http%3A%2F%2Fscholar.google.ca%2Fscholar%3Fq%3Dmental%2Bdisability%2Baffecting%2Bthe%2Bworkplace%26hl%3Den%26as_sdt%3D0%26as_vis%3D1%26oi%3Dscholart%26sa%3DX%26ei%3DhvlOVOvkM4ipyQTqpoGwDg%26ved%3D0CBoQgQMwAA#search=%22mental%20disability%20affecting%20workplace%22
Giddens, Anthony, and Philip W. Sutton. "Health, Illness and Disability." Sociology. 6th ed. Cambridge, UK: Polity, 2009. 93-96. Print.
Harlan, Hahn. "Toward a Politics of Disability: Definitions, Disciplines, and Policies." Independent Living Institute (ILI). N.p., n.d. Web. 28 Oct. 2014. <http://www.independentliving.org/docs4/hahn2.html>.
Johnson, W. G. (1997). The future of disability policy: Benefit payments or civil rights? The Annals of the American Academy of Political and Social Science, 549, 160-172. Retrieved from http://search.proquest.com.ezproxy.library.yorku.ca/docview/61361225?accountid=15182
Langtree, Ian . "Definitions of The Models of Disability." Disabled World. N.p., 10 Sept. 2010. Web. 28 Oct. 2014. <http://www.disabled-world.com/definitions/disability-models.php>.
Opini, B. M. (2010). A review of the participation of disabled persons in the labour force: The kenyan context. Disability & Society, 25(3), 271-287. doi: http://dx.doi.org/10.1080/09687591003701181

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