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Marketing Research Techniques

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by

Eusebius Chipangura

on 2 December 2013

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Transcript of Marketing Research Techniques

Tescos goes to the USA as 'Fresh & Easy'
In recently years Tescos set up stores in the USA under the brand name Fresh & Easy.

Market Research at Tescos
How Primary Research contributed to the Marketing Plan
How Secondary Research contributed to the Marketing Plan
Secondary Research Methods Used
There were two main sources:
Internal & External
Primary Research Methods Used in the Research
These took forms :
Qualitative & Quantitative
Qualitative Methods
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Internal Sources
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Purposes of Tesco's the Market Research
Before Tescos went to the USA they carried out both Primary Research & Secondary Research of the USA retail & grocery market to find out what Americans want to buy and how they like to shop
Quantitative Methods
1.
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5
External Sources
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5.
Limitations of marketing research used
Limitation 3
Limitation 7
Limitation 4
Limitation 8
Limitation 6
Limitation 9
Limitation 5
Limitation 2
Limitation 1
Full transcript