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Brainstorming: A waste of time or a creative gold mine?

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Sophia Ennaboulssi

on 13 June 2016

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Transcript of Brainstorming: A waste of time or a creative gold mine?

Within Writing
Seeing the other side can help strengthen one's own point of view
Looking at completely opposite perspectives from your own gives a broader view
JOURNALISTIC STORMING
VENN DIAGRAMMING
OUTLINING
Student Brainstorming
Business Tip:
Draw two or more circles slightly overlapping each other

Designate each non-overlapping part as topic's argument or perspective

Find unshared aspects and record in non-overlapping parts

Fill shared areas with shared aspects or topics that can be viewed from differing sides
Germanna Community College
Uses a visual diagram to represent the relationship between two or more ideas
"Imagine being someone else" (Campbell).
How It's Used:
Within Industries:
Teams having trouble finding solutions should place themselves in others' mindsets
Competitor, different industry, specific age group
Acts as the blueprint for your paper by organizing ideas to clearly convey topics to audience and provides solid reasoning behind thesis
CREATIVE WRITING
Method:
Mind mapping
Application:
Write initial or broad ideas around center
Work with tutor to add specific details
Why:
Break down ideas into categories to help find focus
Expand ideas

Common Assignment Type:
None; Various genres
Typical Challenges:
Furthering initial ideas
Finding a focus
Solution
Solution
Method:
Journalistic Questions
Application:
Divide paper into sections labeled with "Who?" "What?" "When?" "Where?" "Why?" and "How?"
Fill in sections they have certainty in
Why:
Gain awareness of how ideas that can be built off of and areas that need to be answered
Method:
Venn-Diagram
Application:
Organize reasons to support "Yes" "No" or "Both" sides of the prompt
Write themes prompt is asking for within overlapping area and contrast on either side
Why:
Find other points to strengthen thesis by seeing other side
Ensure question is answered thoroughly
IMPORTANCE OF BRAINSTORMING
BRAINSTORMING STRATEGIES
A Waste of Time or A Creative Gold Mine:
Utilizing Brainstorming Strategies
From The Business and College World

By: Isabel Aldaba & Sophia Ennaboulssi
BRAINSTORMING FOR DIFFERENT ASSIGNMENTS
FREE WRITING
MIND MAPPING

BLOCKED IDEAS
Write all ideas for a limited time

Go back and work together to circle any strong ideas

Free write again for a limited time by expanding on circled ideas

Business Tip:
Business Tip
Business Tip
Business Tip
CONCLUSION
ENGLISH
HISTORY/GOVERNMENT
How It's Used
How It's Used
Common Assignment Type:
Persuasive Essays
Typical Challenges
Answering actual question/prompt
Creating strong thesis
University of Iowa College of Liberal Arts and Sciences
Uses visual diagrams to organize and connect new ideas
KEEP IN MIND...
BIBLIOGRAPHY
Common Assignment Type:
Literary Analysis
Typical Challenges:
Balancing context and analysis
Finding strong assertions

"Brainstorming can help you choose a topic, develop an approach to a topic, or deepen your understanding of the topic’s potential."
University of North Carolina Writing Center
Method:
Outline
Application:
List specific themes that the prompt is looking to answer
Why:
Avoid getting off topic
Ensure that question is answered thoroughly


Allows writers the freedom to write and eliminates their inner self-critic
Answers the "big six" questions from journalism to point out areas of weakness or find a direction
University of South Carolina
"Ask the right questions often"(Hassell).
Within Writing:
Repetition of reviewing questions helps tutee to constantly refine information
Development of elaborate and specific ideas
"Real innovation requires divergence" (Glaser).
Causes:
Rely on tutor to provide ideas
Want to have "perfect" ideas
Solution:
Free writing
Application:
Told to write whatever first comes to mind for a specific amount of time
Why:
Become forced to write first thoughts and not edit themselves
Expand and refine ideas
State thesis and main assertions of paper

List supporting details underneath each assertion

Label each point in the list with a number or letter to assure parallelism between sections
How It's Used
Solution
Solution
Method:
Outline
Application:
List assertions and context, quote, and analysis that go behind them
Why:
Visualize if context is larger than analysis
Solution
Solution
Method:
Mind Mapping
Write main subject in the center of the page and underline or place within a bubble

Surround with related ideas and connect to center with lines

Have similar ideas branch from subcategories in same way
Write "big six" questions ("Who?" "What?" "When?" "Where?" "Why?" and "How?) on piece of paper with space in between

Write phrases or sentences beneath each question as answer to topic

Take note of questions that have well developed answers and those that do not

Within Industry:
Employers regularly ask how employees can become stronger
Employees constantly think about improving to prepare for next time
Thoughts will be carried out through actions
"Provide a structure" (Hassell)
Within Writing
Awareness of thesis, plan for proving side, and avoidance of unnecessary digressions
Stronger paper and overall more unified
Within Industries
Discussions within meetings can easily get off track with irrelevant topics
Brainstorms should begin by defining purpose
Outline for keeping on task will lead to success
University of North Carolina College of Arts and Sciences
Scenario #2
A tutee walks into the writing center with an
persuasive essay
from their
government class
. He must write about whether government is necessary "to a great extent," "to some extent," or "to no extent." The tutee has not started writing the paper and does not know which side to support.
Which brainstorming strategy is the most effective in helping the tutee choose a thesis after looking at three perspectives? Why?
Within Industry:
Prosposals during meetings should be encouraged and not dismissed
Judgement should be held because there may be sound reasoning behind plan
Ideas that seem poor can evolve into stronger ones

"Suspend criticism" (Gorden).
How It's Used
"Brainstorming.” University of North Carolina College of Arts and Sciences Writing Center.
Writing Center at UNC Chapel Hill, 2010-2014. Web. 6 June 2015. <http://
writingcenter.unc.edu/handouts/brainstorming/>.
“Brainstorming with Venn Diagrams.” Germanna. Germanna Community College, 2015. Web. 6
June 2015. <http://www.germanna.edu/tutoring/writing-center.asp>.
Campbell, Anita. “12 Tips To Jumpstart Your Next Brainstorming Session.” American Express:
Open Forum. American Express Company, Web. 6 June 2015. <https://
www.americanexpress.com/us/small-business/openforum/articles/12-tips-to-jumpstart-
your-next-brainstorming-session/>.
Eckman, Benjamin. Personal interview. 28 May 2015.
Glaser, Judith. “Turns Out You’ve Been Brainstorming All Wrong.” Entrepreneur.
Entrepreneur Media, 2015. Web. 6 June 2015. <http://www.entrepreneur.com/
article/236006>.
Gorden, Kim. “Creative Brainstorming Techniques.” Entrepreneur. Entreprenuer Media, 2015.
Web. 6 June 2015. <http://www.entrepreneur.com/article/57616>.
Hassel, David. “Tips For More Productive Brainstorming Sessions.” Inc. 2014. Web. 6 June 2015.
<http://www.inc.com/the-muse/tips-for-better-brainstorming.html>.
Jensen, Amber. Personal interview. 28 May 2015.
Johnson, Bob. Personal interview. 29 May 2015.
Karayannis, Chris. Personal interview. 26 may 2015.
“Prewriting and Outline.” Wheaton College. N.p., 1998. Web. 6 June 2015. <http://
www.wheaton.edu/Academics/Services/Writing-Center/Writing-Resources/Prewriting-
and-Outline>.
“Prewriting Strategies.” Kansas University Writing Center. N.p., 2011. Web. 6 June 2015. <http://
writing.ku.edu/prewriting-strategies>.
“The Writer’s Reference Book: Venn Diagram.” Southern Illinois University Edwardsville.
Edwardsville, 2015. Web. 6 June 2015. <http://www.siue.edu/lss/writing/refbook/stages/
venn.shtml>.
Within Writing:
Write as many ideas as possible
Have a lot of ideas to choose from and refine to become stronger
Within Industries:
Meetings become counter-productive when one feels the need to falsely agree
Breakthroughs come from deep thinking and considering unsual ideas

Within Writing:
Expand on your ideas
Be open-minded and get out of one's comfort zone

University of Maryland
Brainstorming often overlooked, but important part in writing and business innovation

Ideas generated and expanded upon, focus found, thoughts organized, perspectives broadened through comparison

Methods most effective in certain situations

Tutees given freedom to use methods that they have found to be the most effective for them personally in the past
Yes
Possible Topics
to Explore
No
Scenario #1
A tutee walks into the writing center with a
literary analysis paper
for their
English
class. She begins to read her paper, and you notice that she lacks analysis to
show the connections
between her assertions to her quotes and context.
Which brainstorming strategy is the most effective in helping the tutee form connections between all the tutee's ideas? Why?
Prompt:
Should the tuition at technical and community colleges be offered for free?
Cost
Effect on
Future Economy
Effect on Students
Implementation
Expensive, may have to redistribute funds
May cause crowding through influx of new students
Allows students who could not afford tuition to recieve
college education
Stimulates economy by increasing number of people able to receive jobs requiring degrees
Jobs aren't guaranteed; Taxes increased if states expected to support costs

APPLICATION
Application:
Tutees surround center bubble with possible assertions
Try to connect quote, analysis, context to each assertion
Why:
Recognize weak assertions
Visualize if context is larger than analysis

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