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AIR CANADA

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by

Calli Lung

on 16 January 2015

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Transcript of AIR CANADA

Stocks
Economics
Marketing
International Business
AIR CANADA
by: Calli Lung
Maslow
Finance
("Toronto")
The 4 Ps
Airplane Tickets (Product)
Flying to a specific location (Service)
Price
Promotion
Place
Highly varies. Depending on:
Day of flight(s)
Flight destination
Flight origin
Round-trip or one-way
Number of people
Special offers
Market:
Airplane tickets
Situation:
The holidays have started and the price for an airplane ticket has increased
P
Q
S
D
Market:
Plane Flights
Situation:
Air Canada has purchased another plane
P
Q
S1
D
Price - up
Quantity Demanded - down
Quantity Supplied - up
Price - down
Quantity - up
E
E1
Market:
Plane flights/tickets
Situation:
Many countries are struggling and their citizens want to immigrate to Canada
P
Q
S
D1
Price - up
Quantity - up
E1
http://en.wikipedia.org/wiki/Air_Canada
(Air)
Product/Service
Income Statement
Operating revenue: $12,382 million
Operating income: $619 million
Revenue passenger miles (RPMs): $56,788 million
Available seat miles (ASMs): $68,573 million
Passenger load factor (PLF): 82.8 percent
(Air)
Balance Sheet
(Air)
180 locations
5 continents
Corporate headquarters in Montreal
D2
E2
Brand Name
Business Ownership
Public Corporation
Air Canada is listed on the Toronto Stock Exchange
Planes import and export cargo

Allow people to immigrate/emigrate
For stockholders/shareholders to see how well Air Canada is doing
Financial Statements
is well known around the world
Service Life Cycle
Air Canada
Air Canada is at the maturity stage
Their brand is recognized globally
Flights are very popular for going overseas/long distances
Introduction
Growth
Maturity
Decline
Air Canada has advertisements on their own YouTube channel, though their last television ad is from a few years ago.
The company literally has the name 'Canada' in it.
encourages us to use services of this company to feel patriotic
Name
Equity Financing
S2
E2
Assets:
-Liabilities:
=Owner's Equity:
10,545
11,945
1,400
Revenue:
-Expenses:
=Net Income:
10,1689,963
205
Canadian dollars in millions
Canadian dollars in millions
This could mean that the company is so popular that it doesn't need to advertise to attract customers
Advertising
Sales Promotions
Supply
Demand
Flights supplied by Air Canada
Consumers/customers go on flights for vacation, business, etc.
Market:
Plane Flights
Situation:
The cost for engine fuel has decreased
P
Q
S
D
Price - down
Quantity Demanded - up
Quantity Supplied - down
E
Change in Supply
Change in Quantity Supplied
Change in Quantity Demanded
Change in Demand
Vacations can be considered
"self-actualization"
Production
Economic System
Air Canada is more command because it is partially controlled by the government
Type of Industry
Tertiary
Air Canada is a service business whose job is transportation
Productive Resources
Technology
Capital
Land
Entrepreneurship
Labour
1937:
Trans-Canada Airlines made as a crown corporation
1964:
Name is changed from "Trans-Canada Airlines" to "Air Canada"
1988:
Privatization of Air Canada
1997:
Air Canada becomes a part of the Star Alliance
became a corporation
sold 43% of its shares
Natural Resource: Airplane fuel
Human Resources:
36,000 employees at Air Canada
Management
Board of Directors
elected by
shareholders/stockholders
Leadership
Autocratic Leadership
This would work the best because employees must follow exact rules to make sure everything goes according to plan.

Flights can be missed and things can go wrong, so everything must be very well executed
Human Resources
Full transcript