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NSC Global - Short Version

POLICON
by

Michael Sinnhuber [mcprezi.com]

on 15 October 2015

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Transcript of NSC Global - Short Version

CAPABILITY
DARE
DESIRE
How?
Seneca's Strategy Cycle
Insights
Target
Selection
1:1 actions
Field enablement
Broader scattering
Pinpointed
Targetting
Account Targetting
Tactial planning
General Targetting
Knowledge of
market environment
Opportunity identification
Critical self-reflection
Goal definition
Resource planning
Crisis management
acting versus
reacting
Strategy vs. Operation
High reputation
Word of mouth
External network leverage
Target group
messaging
Supporting action
Client relationship
Client satisfaction increase
Market awareness
Market share
Client marketing
Market
Portfolio
Potential
Stakeholders
Competition
Target
audience
Activities
Field
Knowledge
Customers
Brain-Pools
Clients
Competitors
Stakeholders
Opinion
leader
Journalists
Reputation
Management
Corporations
PR/Media
Key
messaging
&
references
INTERNAL
EXTERNAL
Multiplier
Environmental
Analysis
Stakeholders
Public
affairs
Potential
stockholders
Employees
Board
Key
messaging
&
wins
Market share
increase
Sales support
Support
Sales
Force
Prezi
Internal Sales Force Newsletter
Public Affairs
Public Relations
External Newsletter
(Prezi)

Prezi
Internal Newsletter

POLICON offering for NSC Global
M&C plan
Prezi
for
Sales
Monthly
cross BU
newsletter
Public
Affairs
Public
Relations
Positioning of NSC Global as an
important partner of economy,
politics and science
Stakeholder
relationship
management
Positioning and arguing
Media work
The importance of innovative NSC Global solutions for the economy
The importance of innovative, sustainable business solutions
for the society
NSC Global as an expert in global business
NSC Global as an expert for global thinking and networking
"If you don't know
which port you are heading to,
no wind is ideal."
Lucius Annaeus Seneca
Full transcript