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by

Reggie Mutsers

on 16 October 2014

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Transcript of logo

Wervingscampagne
Informatie Broms Advisors
Blog: www.bromsadvisors.wordpress.com

E-mail: bromsadvisors@outlook.com
Vistaprint
* Hoogstaand technologisch bedrijf
* Uniek
* Internationaal
* Gerenommeerd lucratief bedrijf


Opdracht
* Arbeidsmarktcampagne
* Doelstelling: Vistaprint aantrekkelijk maken voor de (toekomstige) werknemers.

Conclusie
LOGO
Imago
Huidig Imago
Toekomstig imago
"A Printing Company Becomes A Tech Company"
Waar richten we ons op?
Doelgroepen
* Technologisch
* Productie
* Marketing
* Customer Service
* Webdesign
Competenties werknemers
* Divers
* Innovatief
* Veranderingsbereidheid
* Flexibiliteit
Toekomst perspectief
* Groeien
* Diversiteit
* Aantrekkelijk voor werknemers
Over de campagne
* Secundaire arbeidsvoorwaarden
* Flexibel
* Doorgroeimogelijkheden
* Scholing

We willen het imago veranderen en we gaan nu verder het concept uitwerken.
Full transcript