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Copy of Propaganda

Our group project for sociology about Propaganda

julia julia

on 26 April 2011

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Transcript of Copy of Propaganda

Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself. There are 7 techniques of propaganda
Glittering Generalities
Name Calling
Plain Folks
Transfer Propaganda
by: Julia,Marissa,Kacy,Mike and Katie Plain Folks is appealing to regular people's values like family, patriotism, and so on. George Bush wanted to show that he was just like everyone else. the plain folk technique is dressing ordinary, speaking simply,and being shown doing actions that are "normal" everyday things. It has an appeal to the working class Bandwagon is an appeal to be part of a group. Everyone wants to feel like they are a part of something, that is why alot of campaigns use this technique of propaganda. Bandwagon propaganda is, essentially, trying to convince the subject that one side is the winning side, because more people have joined it. The subject is meant to believe that since so many people have joined, that victory is inevitable and defeat impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in.
However, in modern propaganda, bandwagon has taken a new twist. The subject is to be convinced by the propaganda that since everyone else is doing it, they will be left out if they do not.

"brave once more the icy currents, and endure what storms may come. Let it be said by our children's children that when we were tested ... we did not turn back nor did we falter; and with eyes fixed on the horizon and God's grace upon us,… [carry] forth that great gift of freedom and delivered it safely to future generations." Testimonials are quotations or endorsements,
in or out of context, which attempt to
connect a famous or respectable person
with a product In political ads, candidates are identified with positions you don’t like. you don’t like the war in Iraq, so you won’t like this candidate either. Beverages are shown in the same context as parties. you like parties, so you should like the beverage also. Transfer Propaganda Ads that use the transfer technique try to get consumers to feel the same way about one thing that they feel about another. This can be either positive or negative.
Card Stacking is a propaganda technique that seeks to manipulate audience perception of an issue by emphasizing and repressing another. This technique involves only presenting information that is positive to an idea or proposal and omitting information contrary to it
A California mother is suing the makers of the popular sandwich spread Nutella for false advertising. According to Fox News and several other sources, Athena Hohenberg is alleging that the popular sandwich spread purports to be a nutritious treat, but actually is loaded with unhealthy sugar and saturated fat.

Here is one of the many examples where consumers are decieved on certain products. Only recognizing the "Good" information about the product and over looking or even being clueless about the bad things it has to offer. Card Stacking is used in most almost all forms of propoganda, and is extremely effective in convincing the public. Sometimes false advertising is easy to spot. Statements like ,lose 20 pounds in 5 days? or make $1 million a month while sitting at home? Seem to choke on their own skepticism, but sometimes marketers employ a little more clever thoughts to bamboozle you. Glittering Generalities The best way to deal with card stacking is to get more information on the product the consumer is interested in purchasing and always read the fine print.
Use linguistic patterns such as alliteration, metaphor and reversals that turn your words into poetry that flows and rhymes in hypnotic patterns. Use words that appeal to values, which often themselves are related to triggering of powerful emotions. A common element of glittering generalities are intangible nouns that embody ideals, such as dignity, freedom, fame, integrity, justice, love and respect. Use attractive, but vague words that make speeches and other communications sound good, but in practice say nothing in particular.
Advertising Propaganda Examples Kim Kardashian promoting
Sketcher Shape-Ups
Peyton Manning commercial promoting Mastercard. Political Endorsement Examples: New Jersey democrats endorse Hillary Clinton for President Also, ordinary people can take credit for testimonials because everyone can relate to them. People generally buy products on recommendation. So they perceive testimonials as a form of recommendation. In some countries celebrities from any walk of life have a certain level of credibility. So the fortunes of a product or service might rely on the testimonies of these celebrities. These testimonies might be in the form of television advertisements, where the celebrity actually talks about using the product or service and benefiting from it or a form of ad in a magazine This is done in an effort to cause the target
audience to identify itself with the authority
or to accept the authority's opinions and beliefs.
The most efficent way to use testimonal propaganda is to get someone to represent them that is believeable and can make others want that certain product. Name Calling Propaganda technique to create fear and arouse prejudice by using negative words (bad names) to create an unfavorable opinion or hatred against a group, beliefs, ideas or institutions they would have us denounce. Call them names
Laugh at what targeted others say. Criticize their lack of Values. Denounce their ideals. Turn around their words and actions, taking them out of context and amplifying them to drown out any denial (making denial seem like admission of guilt). Use other double-binds such that whatever they say or do only mires them more deeply. Struggle is the father of all things. It is not by the principles of humanity that man lives or is able to preserve himself above the animal world, but solely by means of the most brutal struggle.

If you tell a big enough lie and tell it frequently enough, it will be believed.
Adolf Hitler A law firm is claiming that the fast food chain is using false advertising when it says its Mexican delicacies are filled with "ground beef" or "seasoned ground beef."

In fact, the lawsuit claims, the "taco meat filling" used by Taco Bell contains is only about 35% beef, with binders, extenders, preservatives, additives and other agents making up the other 65%.

Here is another example of card stacking. Show up opponents
Make your opponents appear stupid, immoral or otherwise undesirable. Besmirch their untarnished reputation, holding it down in the mud, rubbing it in with the knowledge that much of the mud will stick. Be careful about the person retaliating. As necessary, ensure they are isolated and disempowered first.

Make an example of someone
Take a random person and denigrate them. Show that you can and will do this any opponents.

You can do it to an apparently strong person, to demonstrate that you are not afraid and will take on and defeat even the powerful. You can do it to a weak person, to show that nobody is safe from your ire. You can do it to an ordinary, guy-next-door person, to show that 'people like you' are not safe either.

"We've had a Congress that's spent money like John Edwards at a beauty shop." --Mike Huckabee
"In case you missed it, a few days ago Senator Clinton tried to spend $1 million on the Woodstock Concert Museum. Now, ladies and gentlemen, I wasn't there. I'm sure it was a cultural and pharmaceutical event. I was tied up at the time." -- Sen. John McCain
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