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Samsung BSC

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by

Holland DC

on 1 May 2013

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Transcript of Samsung BSC

Samsung's
Balanced Scorecard Samsung Electronics Co. Ltd Samsung's Mission Financial Analysis Key Value Drivers Markets Balance Scorecard Explained Holland Davey
Chelsea Strauser
John Lo Cascio
Robert Musso Background Business Model Competitive
Market Analysis Strategy for Samsung to Achieve Inspire the world, create the future The kind of transformational change that creates a better world Comprised of 9 business units:
1.Visual Display Business
2.Digital Appliances Business
3.Mobile Communications Business
4.IT Solutions Business
5.Telecommunication Systems Business
6.Digital Imaging Business
7.Memory Business
8.System LSI Business9.LED Business Liquidity Ratios Efficiency Ratios Profitability Market Value Current ratio: 1.77
Quick ratio: .86
Financial Leverage ratio: 1.26 Samsung Apple
Days Sales Outstanding 46.34 22.75
Days Inventory: 19.78 5.13
Payables Period: 23.44 85.12
Cash Conversion Cycle: 42.68 -57.24
Receivables Turnover: 7.88 16.05
Inventory Turnover: 18.45 71.10
Fixed Assets Turnover: 3.41 14.17
Asset Turnover: 1.13 0.95 Net Margin% 12.32
Asset Turnover (Average) 1.13
Return on Assets% 13.88
Financial Leverage (Average) 1.26
Return on Equity% 17.89
Return on Invested Capital % 17.76 Samsung Industry Avg S&P 500
Price/Earnings 13.7 57.51 6.6
Price/Book 2.0 1.0 2.3
Price/Sales 1.7 0.4 1.5
Price/Cash Flow 10.3 6.4 9.7
Dividend Yield — 0.6 2.3 Major Competitors: Apple, Google, Microsoft, Motorola, Panasonic, Sony, TSMC, and SK Hynix Samsung's Leading Products Innovation Focuses on consumer products
Therefore dependent on new innovative products to maintain growth and sales
Research and development Asset Turnover Dependence on consumer products means asset turnover will greatly impact value
The quicker their asset turnover, the more value they create Market Value Increasing the firms market value makes it more valueable to investors, increasing overall value
Good way to determine faith of market or investors in the company Market Expansion Growth is dependent on increased market share and entering new markets
Large number of developing countries, large opportunities for expansion Samsung's Responsibilities & Risks Business Ethics
Transperancy
Environment, Health, and Safety Management
Stakeholder Emphasis
Social Contribution Patent litigations
Apple
Lawsuits & Copyright Infringement A Global Market Recognized as one of the world's top 20 brands
South Korea's biggest, most profitable, and most globally recognized brand
Main source of revenue for consumer electronics is North America
Growth from demand in emerging markets
-Latin America: Brazil and Argentina
-India Customer Value Proposition Product Leadership Innovation Strong brand image New Products Galaxy Mega Phones
Samsung Galaxy S4 Smartphone
Galaxy Note 8.0 Competitiveness and Business Factors SWOT Analysis Critical Sucess Factors Wide variety of products
Price
In-house component production
Increasing market shares in key industries
Marketing
Research and Development Risks: Corporate Social Responsibility: Wide and diverse product mix Competing with Apple for Customers Competing with Apple Quickly penetrate new segments and developing markets with growing demand for consumer electronics
Maintain competitiveness in already saturated markets through constant and continuous innovation Average Asset Turnover - 1.13
Inventory Turnover - 18.45
Days Inventory - 19.78 Price/Earnings - 13.7
Price/Sales - 1.7 Price/Book - 2.0 Products produced in last 12 months - ?
R&D Expense - ? U.S. Market Share Growth - 20.3% to 21.3% (3 month)
Global Market Share Growth - 19.6% to 22.7% (YoY)
New Countries Entered in last 12 months - ? Reliability, affordability, high performance Customer Perspective Internal Perspective Learning & Growth Perspective Financial Perspective Objectives: quality control, speed to market, marketing, distribution, SCM, CRM
Measures: Lagging –manufacturing cycle time, defects per day, number of products returned; Leading – critical path, project management
Reported: tracked daily, reviewed quarterly
Data Source: Operations Department
Initiative: internal efficiency and maintaining brand loyalty
Logic: detecting root of manufacturing problems to limit defects and maintain customer base Objectives: Maximize return to shareholders
Measurement: Leading - Internal Rate of Return (pursuit of short term projects), Lagging - Return on Invested Capital
Reported: Quarterly
Data Source: Accounting and Finance Departments
Initiative: invest more capital on product R&D
Logic: investing capital to earn money for shareholders Objectives: Research and development, new market entry, identification of current corporate culture, increase in current market share, increase brand value
Measures: Lagging – benchmarking, % of sales of new products; Leading – new product sales projections
Reported: Benchmarking Monthly; Yearly
Data Source: Marketing and Accounting Departments
Initiative: researching new market segments and product segments, competitor analysis, increased competitiveness in the market
Logic: tracking and ensuring product affordability and desirability; identifying customer needs; understanding marketplace Objectives: accessibility to new, innovative products
Measures: Leading - focus groups; Lagging - customer’s surveying and reviews, customer retention
Reported: Tracked regularly, reviewed annually
Data Source: Marketing Department
Initiative: differentiation and advantages over competing substitutes (Apple/iPhone)
Logic: develop and tailoring new products to grow and retain existing customer base
Full transcript