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RBC October 2017

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Manitoba/Ontario Prezi

on 15 November 2017

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Transcript of RBC October 2017

We Are
44 radio stations across 5 provinces
18 community web portals
Half of the prairie population lives in rural communities
We provide a hyper-local focus to rural and small markets
Audience Reach
1.2 million users every month
15 million pages of hyper-local content every month
Marketing Strategy
Increase "top of mind awareness"
You are a long-standing trusted name in the industry
Educate consumers to choose you and your core values over the competition


Consistency + Frequency + Message = Marketshare

Consistency + Frequency + Message = Marketshare

Radio Message
Online Message
Full transcript