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roughguides.com and traveldk.com

SWOT analysis, SEO recommendations, social media strategy, digital developments and traffic drivers
by

Rebecca Jenkins

on 2 July 2010

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Transcript of roughguides.com and traveldk.com

SWOT analysis Strengths Unique, deep content from a strong, well established andunderstood brand Weaknesss
Lack of focus - editorial competing with book sales competing with community. What is this site's number one objective? Confusing, multiple navigation and content architecture Poor visibility of unique content - why aren't the full guidebooks online? Opportunities •Become industry leaders in taking the book market digital •Reposition roughguides.com as source of inspiration and practical advice for travellers •Thorough user research to understand user needs and develop a customer led proposition Threats Outdated, traditional ad formats Some food for thought:

http://demos.doubleclick.com/drm/Rockabox/Shutters_Demo.html
http://www.inskinmedia.com • Current user perception of roughguides.com as an online book shop
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